The human cell Term Paper Example | Topics and Well Written Essays - 4500 words

The human cell - Term Paper Example It has organelles for various functions. The chemical processes and complex interactions that occur inside the cell form the bridge between the nonliving and the living (Sherwood 2010). Inside the human body, various processes that go on synchronized to provide an efficient healthy functioning are interrelated and coupled for optimum functional output. This requires organization at various levels. In complex living beings like humans, there are many levels of organization, as opposed to single cellular organisms like bacteria. The study about the cell and its structure was revolutionized with the invention of microscope. The discovery of microscope in 16th century encouraged scientists to study these basic building blocks. It was Robert Hooke who discovered the cell in 1965 and named it Cellulae (Latin: tiny rooms) as he observed box like structures in a thin slice of cork under his microscope (Lee et al 2009). He was the first one to describe the fungus Mucor. Later Antony Van Leeuw enhoek improved the microscope and documented some initial findings about protozoa and bacteria (Gest 2004). The contributions of Matthias Schleiden, Theodor Schwann and Rudolf Virchow lead to the development of ‘The Cell Theory’ in 1839. According to the cell theory: 1. All living things are made from one or more cells. 2. The cell is the basic unit of life. 3. All cells come from preexisting cells. Thus the cell is an essential component of the human body and this paper will explore the organization and cellular membrane of  the cell. It will also analyze the energy processes of the cells accompanied with the enzymes and the metabolic activities of the cells. ORGANIZATION OF CELLS Advances in microscopy and imaging led to further research into the cell structure. It is now established fact that cells are composed of various organelles and there are complex signaling pathways that control the expression of various molecules. The structure and composition of different cell types vary, but certain characteristics are common to all cells. Cells of similar kind together form the tissues (Marieb 2006). There are four basic types of tissues that form the entire organism, epithelium, supporting or connective tissue, muscle and nerve tissue. Organs are formed by two or more tissue types combined together for a specific function. One tissue type forms the parenchyma, the functioning part of the organ, while other tissues provide the supporting frame work, i.e. the stroma (Crowley 2007). The organization of different organs working together to perform a particular function forms the organ system, like nervous system, digestive system, musculoskeletal system and others. Finally, the different organ systems work together in an individual to maintain a state of homeostasis and optimum health functions (Ganong 2005; Guyton et al 2007). Protoplasm and Cell Membrane: The basic cellular structural components are similar in all cell types. Cells are bounded by a plasma membrane (cell membrane) and contain the fluid called protoplasm. The protoplasm is divided in clear cytoplasm and the central nucleus. The protoplasm is made up of five basic substances, water, carbohydrates, proteins, lipids and electrolytes. Water is the basic fluid medium of cell and forms up to 75- 80% of its concentration. It provides a medium for the suspension of particulate matter and in which chemical reactions can take place. Proteins are the building blocks of cells and form up to 10- 20 % of cell mass. They are of two types, functional and structural. Functional proteins are the enzymes that catalyze the cell reactions. They can be present as part of the membranes or can be mobile and catalyze the reactions as

Purpose and Mission Dissertation Example | Topics and Well Written Essays - 5000 words

Purpose and Mission - Dissertation Example The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report. It does it through three main parts: the first part of the paper includes the product, its equipments and its features evaluate the target group sufficient for this business. The external factors influencing the success of the travel agency. The ways of segmentations, such as demographics, geographic, psychographics and behaviors were applied in order to define the target group. The second part designs a market research study and establishes possible demand and consumer needs for the proposed travel agency. This includes the type of data to be collected, the target population, sample size and method of data collection (quantitative, qualitative). The third part evaluates how the demand patterns for promotional mix(advertising, direct sales promotion) the scheduling and the budget involved in opening the venture and also recommendations were given how those variations can be managed effectively. Finally the report makes short conclusion, by highlighting the scope and limitations of a travel agency in such a place.

Police officers Essay Example for Free

Police officers Essay Have you ever been in a situation where you find yourself stuck between facing consequences for things you haven’t done and giving in to someone who seems to be on a power trip and is taking advantage of their superiority over you? Whether it be a manager taking advantage of his power in the work place or a police man or woman doing unnecessary and over the top things to you. Abuse of power seems to be a common thing in some police officers every day life and this is not okay. It is very apparent what a police officers job is and that is to protect and serve the community and make sure that real criminals are being served justice, however; some may come across police officers that use the fact that they have badges and weapons to their advantage in order to basically become a bully instead of a hero. Of course not all police officers are corrupt, most are actually doing their job and are concerned with the safety of all people and not just their own but those few that are corrupt need to be stopped and be punished for their police brutality and/or abuse of power. So the question is, are police men and women being evaluated thoroughly enough so as not to hire corrupt officers? Are police officers being punished and or brought to justice because of their wrong doings? In this paper I will bring some cases of police brutality and or abuse of police powers to your attention as well as if and how police are being punished because of their illegal or down right cruel behavior. Becoming a police officer is far from an easy task as it should be, but why is it that after so much questioning and tests of integrity and moral values citizens are becoming more and more victimized by police officers? In my opinion police officers are not being as extensively tested for a corrupt mind set as we are led to believe they are. Possible police officers are asked questions on a polygraph test that mostly tie in with the questions asked in the application process so as to get details and obviously the truth out of anything remotely suspicious on the application. These questions mostly having to do with drug use or theft and anything that may prove an officer to be dishonest about questions already asked prior to the polygraph. These questions however rarely have to do with how officers view a citizens race, religion, gender, levels of class, etc. For example, a police officer is not asked in a polygraph test if he does not like Muslim people or if he is disgusted by gay individuals.

Food Policy in Malaysia

Food Policy in Malaysia Introduction Malaysia is a multilingual and multicultural society. The original culture of Malaysia is come from the indigenous tribes that is been staying in the peninsular and east of Malaysia since century ago. Not long after, the Malays were moved to Malaysia from Indonesia and followed by the Chinese and Indian due to the substantial influence. Dating back to old days Malaysia used to be a colonization of British. Due to that, Peninsular Malaysia has become a foreign trading port for the British and cultural influences start to gather. The culture include Persian, Arabic and British and etc. Due to being part of the ancient spice route in Asia and becoming a foreign trading port for the British, Malaysia’s cuisine reflects on the multi-ethnic makeup of its population. Besides that, the cuisine also is greatly influenced within itself or by the surrounding countries. For example the influences are from the Malays, Chinese, Indian, Thai and etc. In addition, it is very common to find a similar versions of the dish within Singapore or across Malaysia regardless of place of origin because Singapore used to be part of Malaysia. What is Food Policy? According to Wikipedia, food policy are the area of publics concerning how the food is produced, processed, distributed and what kind of chemical ingredient are used when processing the food. Food policies system is designed to guide producer in operating of food and agriculture related product. This commonly include in decision-making of production and processing techniques of food, marketing of food, utilizing and consuming of food in the interest of meeting or furthering social objectives. Food policies can be develop in any level, such as from local to global, by government agency, business cooperation or food related organization. Makers of food policy are often engage in activities such as setting regulation related to food industries and establishing food standards for assistance programs for the poor and ensuring safety of food supplies, food labeling and even the qualification of a specific product to be considered as organic or not. Most of the food pol icy is initiated at the domestic level for the purpose of ensuring a safe and satisfactory level of food supply to the citizenry. Food Policy in Malaysia Malaysia is a multilingual and multicultural society country that mainly consists of the Malays, which is the biggest community group in Malaysia and followed by the Chinese, Indian, and the indigenous tribe. Even though Malaysia has many different cultures and races, it is consider as a Muslim Country due to the Parliament is govern by mainly the Malays followed by the Chinese and Indian. Due to this, Malaysia is very strict when comes to thing such as laws and etc. Food policy is one of it, for example the food that found within the country is mainly Halal even though there is consumers who are Non-Muslim. In Malaysia, Food policy decision and food related law is made between the Ministry of Health Department Malaysia and Ministry of Agriculture Malaysia. Both of the departments worked closely together for public health safety and to provide awareness of what kind of food the consumer are eating. The Ministry of Health Department is the one who has a higher authority when comes to food related because the areas that they involved in are wider such as nutrition assistance, food safety, dietary guidance, and labeling of consumable product. As for Agriculture side such as plantation of corn and etc are govern by the Ministry of Agriculture Malaysia. Most of the food policies are increasingly developing and changed due to the needs of citizens, political climates and circumstances changes. Halal According to Halal Malaysia, Halal are define as a lawful, permitted, pure, wholesome and recommended under Islamic Law. As in food service terms, Halal will affect the quality and hygiene policy in food manufacturing practices as well as food services in restaurant. With the growing of population around the world, the production, food safety, trade and consumption in food chained restaurant are increasingly demanding for Halal Food. Due to this, Halal food in Malaysia is coming from both Muslim and Non-Muslims country or producer because the local Halal food manufacturer did not have the ability to follow up the increasing of local community anymore. Based on Islamic Dietary Laws in the Trade Description Order 1975 of Malaysia, there are three main food categories for Muslims which are Halal, Haram, and Syubba. Halal is a word used for describing food that is lawful for Muslims to consume according to the Al-Quran. As for Haram, it is a term used to describe a subject that is unlawful and prohibited for the Muslims to do or consume. For example, Muslims are not allowed to consume pork and alcohol. The third and the last one is Syubba, it means the ingredient or the process of the food is made are questionable and therefore should be avoided for the Muslims if it is possible. In addition, The Al-Quran stresses that Muslims must eat food that is pure and clean as stated in the Islamic Dietary laws. The trust that is build-in among Muslim customers on Halal Certification is potentially increasing when it comes to deciding to visit an eating premise or a specific product. Malaysia Halal Certification Since the 1970s, JAKIM also known as the Department of Islamic Development Malaysia, has been emphasizing its structures to ensure the Halal certification process in Malaysia provide Muslims Community with quality assurance of the products and services which is purchased or used by them.(JAKIM,2010). On the other hand, Malaysia Halal Certification also remarked as â€Å"a total quality health and sanitary system that involve in adopting the procedure for killing, processing and other related operations as drafted by Islamic rules†. Besides that, JAKIM also certifies raw materials, ingredients and products based on the quality of the product, hygiene perspectives and consideration of consumption safety of a specific product. (JAKIM,2008) There are few agencies that develop the standard of Halal food in Malaysia which as JAKIM is one of them and followed by Department of Standards Malaysia, Malaysia Institute of Industrial Research and standard which also known as SIRIM, and Institute of Islamic Understanding Malaysia. As a result, the four departments developed a comprehensive guideline in Halal food standard called MS1500 in 2004. The general guideline of Malaysian Standard MS1500 is focus on the production, preparation, handling and storing of Halal food. MS1500 also act as a manual for the food industry on preparing and handling halal food. In the other hand, it served as a basic food trade in Malaysia. (Mohd Daud,2004) The practice of Halal system should apply to all processing stages which from farm to table. Halal certification provide consumer a greater confidence and informed choice on what they have purchased (Wan Hassan Hall,2003). According to the Muslim Council of Britain, a statistic of up to 90% of meat and poultry that are sold in the United Kingdom as Halal are illegally sold to consumer and it is not slaughtered based on Shariah Law. In addition, this proved that Halal certification is clearly a potentially useful marketing and branding tools to attract customer to dine in a restaurant or to buy a product. This is an important examples for the Malaysian government to strengthen the Halal Certification in order to prevent the malpractice in the supply of meat to consumers and restaurant. The Demand of Halal Food In Malaysia Based on the research done by Muhammad in 2007, the needs for Halal foods and product within the countries itself and around the world has remarkable increasing. Majority of the Muslim Countries in the world which include Malaysia used to get their Halal product with the local suppliers or imported from other Muslim Countries. Due to the increasing of population and standard of living, it has drives the Muslim Countries to import Halal food from Non-Muslims countries such as Australia, New Zealand, South Africa and Singapore. These countries with comparatively small or even don’t have Muslim Population has became a valid contributors to the world Halal Trade. (Trade Mart,2006) According to Wan Omar, Muhammad, Che Omar (2008), the world has a total of 1.8billion of estimated Muslim Population and the market for Halal product is worth over US$560 billion annually. With the increasing interested in Halal food, this shows that there is a very huge market segment for food manufacturer. On the other hand, due to the increasing of international trade, cultural globalization and tourism, the â€Å"Halal† label has progressively recognized by non-Muslim and countries such as Europe and America also in demand for it which they don’t really needed it at old times. It also initiate further pressure on emphasizing importance of goods certification and has become the core in food industry. (Al-harrn Low, 2008). Based on Riaz Chaudry(2004), Malaysia was the leader in implementing Halal Laws in the early 1980s and remains in force globally when comes to Halal Certification circumstances. On the other hand, according to Chang(2006), Muslim population of 60% in Malaysia has increased their interest for Halal foods and products over the years. Due to this, Halal standard in food related goods has been widen from meat item to item such as confectionery, bakery and dairy goods. Chang also said that Halal Certification is become known as a standard criteria for food quality, safety and hygiene. It also helped to increase the market value of the product that has Halal label on it. Restaurant In Malaysia Based on the research done by Chang,2006, Malaysia is consider as one of the most advance nations in Southeast Asia after Singapore. As a result, Malaysian lifestyle has been dramatically evolving due to increasing of income and education levels. Besides that, majority of the restaurant that is located within the country have a clear halal logo in front of the restaurant entrance. With the logo sticked at the restaurant, it proves that the restaurant not only the food is halal but also the entire process of processing food is halal. In addition to that, the halal restaurant in Malaysia is not allowed to sell pork and alcohol related product. Based on the survey that made by Shamsudin Selamat 2005, they found that Malaysians are regarded as adventurous espeiclally the young peers in their consuming manner. Malaysian whose median age of 22 years old love to explore new eating places as suggested by friends and relatives because eating out in nowadays is very common and is somewhat not expensive compare to other country in the world. Based on Ministry of Higher Education Malaysia in 2008, Malaysian students who came back after staying abroad also devote to the demand for various food styles as well as eating in a restaurant. According to research done by Chang,2006, Malaysian regularly choose to dine in an open air dining area or street stalls. In addition to that, International cuisines such as Japanese and Korean cuisine were exceptionally demanding awfully over the years. Research done by Shamsudin and Selamat(2005), 172,252 food service matters including stalls and restaurants exited in Malaysia in 2001. In overall, the food service industry in Malaysia can be divided into five main section which is dine-in restaurant (including hotel coffee houses), coffee shops, hawker centers, fast food stalls, food courts and roadside stalls. As for Kueh and Voon(2007), they give a bit different categories and said that foodservice premises in Malaysia consists of Pubs/bars , street hawkers, and dine-in restaurant. According to undertaken by Josiam, Sohail and Monteiro(2007) on curry cuisine and perceptions of Indian Restaurnt in Malaysia, they found that restaurant in Malaysia serve standard and actual food that suit the local customers and tourists taste bud. They also proposed that consumers are keen in term of accepting new foods and explore new tastes. The findings that done by them also shows that general hygiene such as cleanliness of restaurant and restroom and the quality of foods will determine the restaurant weather is value for money or not. The main interest of foods for Malaysian are spiciness of the food, appearance of the food, the taste of the food and last by not least the availability of vegetarian choices and followed by the food with Halal Certification. Conclusion Food served as one of the basic needs for humans needs in the hierarchy of Mashlow. It just that some people religions view and beliefs in regarding food consumption and has dietary constraint. As an example, the most familiar one is the Muslims with Halal, Hindus and a minority of Chinese population constraint themselves from eating beef and some of them being as a vegetarian, and lastly the Jews people with Kosher restriction. As a conclusion, Halal food in Malaysia is not just constraint to the surrounding of the way the animal is killed, it goes deeper than that. It started from the first steps of preparing to handling, distributing, storing, displaying, packaging, labeling, preparation and serving it. In another words, the whole food supply chain must follow the Islamic dietary laws in order it to be Halal. The practice of Islamic dietary laws in Malaysia has educated Muslim and non-Muslims community to eat food that is pure and good based on the Quran and Haditb. As a addition to it, Halal certification that is provided by Malaysia organization is seen as a source of potential to create trust among the Muslims that the foods with the certification are safe to be consume or used. Bibliography (Jakim), T. M. G. a. t. D. o. I. D. M., 2011. Halal Malaysia. [Online] Available at: http://www.halal.gov.my/v3/index.php/en/about-halal-certification/halal-definition [Accessed 1 November 2014]. Abdul Latif, M., 2006. afmaasia Malaysia. [Online] Available at: http://www.afmaasia.org/malaysia_2006/Annex-4.pdf [Accessed 5 11 2014]. Abdul Manaf Bohari, C. W. H. N. F., 2014. The competitiveness of Halal food industry in Malaysia: A SWOT ICT Analysis. Malaysia Journal of Society and Space, 9(1), pp. 1-8. Abdul Talib, H. M. A. K. . J., 2008. Quality assurance in halal food manufacturing in Malaysia. Johor Bahru, Malaysia: ICME. Anon., 2004. Agriculture and Consumer Protection Department. [Online] Available at: http://www.fao.org/docrep/MEETING/006/AD698E.HTM [Accessed 20 November 2014]. Anon., 2013. A Food Labelling Guide. [Online] Available at: http://www.fda.gov/downloads/Food/GuidanceRegulation/UCM265446.pdf [Accessed 19 November 2014]. Bonne, K. . V., 2008. Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, Volume 25, pp. 35-47. Chang, 2008. Malaysia Exporter guide annual 2006. USDA Foreign Agricultural Service. JAKIM, 2010. Pengurusan pensijilan halal Malaysia [The management of Malaysia halal certification]. Putrajaya: JAKIM. Josiam, B. S. S. . M., 2007. Curry cuisine: Perceptions of Indian restaurants in Malaysia. Tourismos:An International Multidisciplinary Journal Of Tourism, 2(2), pp. 25-37. Loong, C., 2013. Information on Food Labelling in Malaysia. [Online] Available at: http://www.mfca.org.my/articles/Information on Food Labeling Requirements in Malaysia.pdf [Accessed 19 November 2014]. Malaysia, D. o. S., 2008. [Online] Available at: http://www.statistics.gov.my/portal/index.php?option=com_contentview=articleid=54:population-updated-31072009catid=35:key-statisticsItemid=53lang=en [Accessed 2 November 2014]. Malaysia, M. o. H. E., 2008. Statiscs of Malaysian students studying abroad. [Online] Available at: http://www.mohe.gov.my/web_statistik/statistik_pdf_2008_05/msd_5-1.pdf [Accessed 30 October 2014]. Mart, T., 2006. Export opportunities: Processed food beverages. 2006 ed. Kuala Lumpur: Trade mart. Muhammad, R., 2007. Re-Branding halal. The Halal Journal, pp. 32-34. Riaz, M. . C. M., 2004. Halal food production. Florida, CRC Press. Saeed, M. ,. J. B. . I., 2000. Marketing Malaysia to International Tourists. Journal of International Business and Entrepreneurship, Issue 8(1), pp. 41-61. Sharifah Zannierah Syed Marzuki, M. H. P. W., 2012. Restaurant Manager and Halal Certificate, Malaysia: academia.edu. Toh, P. F. ., 2008. Hawker food industry. Food safety Public health strategies in Malaysia, Issue 38(1), pp. 41-51. Voon, K. K. ., 2007. Culture and service quality expectations: Evidence from generation Y consumers in Malaysia. Managing Service Quality, Issue 17(6), pp. 656-680. 1

Optional Helmet Law Is a Disaster for Pennsylvania Essay -- Argumentat

Optional Helmet Law Is a Disaster for Pennsylvania 1. September 4, 2003 was a sad day for Pennsylvanians. Governor Rendell signed the new motorcycle helmet law into effect, sentencing riders to death and increasing the tax burden caused by this new law. Pennsylvania is the 31st state to repeal its all-rider helmet law (Berenson 2). The new law states â€Å"no helmet is required for a person 21 years of age or older who has been licensed to operate a motorcycle for not less than 2 full calender [sic] years or has completed a motorcycle rider safety course approved by the Department of Transportation or the Motorcycle Safety Foundation† (Lobel 3). This new helmet law has increased accident fatalities and the burden on taxpayers. 2. Motorcycle fatality rates due to riding without a helmet are quickly rising. Nationally, motorcycle fatalities have increased 59 percent since 1997 (Motorcycle 1). Between September and December of 2003 in Pennsylvania, helmetless rider fatalities more than doubled, but fatalities decreased in riders wearing helmets (Wlazelek 1). Similarly, research done by the American Journal of Public Health found that motorcycle helmets severely reduce the presence and severity of head injuries resulting from motorcycle accidents (Rowland 4). Obviously, there is strong correlation between helmet use and the number of fatal crashes. The research done across Pennsylvania in the years following the repeal of the all-rider helmet law suggests that helmets do in fact decrease the risk of serious head injuries and death among motorcyclists. According to Judith Stone, increased deaths were enough for Louisiana to reject helmetless riding and revert back to an all-rider helmet law. Louisiana saw a 100 per... ...aw Repeal Concerns Region’s Hospitals. 17 June 2003. 4 October 2004. . Rowland, Jefferson, Frederick Rivara, Phillip Salzberg, and Robert Soderberg. â€Å"Motorcycle helmet use and injury outcome and hospitalization costs from crashes in Washington State.† American Journal of Public Health 86.1 (1996): 41-42. Proquest (general). Penn Coll. Lib., Williamsport. 4 October 2004. . Stone, Judith Lee. Special Commendation to Louisiana Legislature and Governor Blanco For Reinstatement of Lifesaving All-rider Helmet Law. 18 June 2004. 4 October 2004. . Wlazelek, Ann, and John L. Micek. Optional helmet law effect unknown. 30 August 2004. 29 September 2004. .

Medical Research and Dependent People Essay -- Medicine Science Argume

Medical Research and Dependent People How may children and other dependent individuals are subjects in research projects to which they cannot consent and from which they cannot benefit? This topic was much discussed in the United States about twenty-five years ago, but has recently reemerged in the discussion of the European Convention on bioethics and through current discussion in the medical literature of the kinds of consent and experiments appropriate in the Third World. I summarize the U.S. discussion and "solution," present the current European discussion, and conclude with a proposal for understanding and organizing the participation of dependent people in medical experiments. Most of the attempts to understand dependent individuals’ participation in non-therapeutic experiments have attempted to assimilate that participation to a model of informed consent appropriate for adults. I argue that such understanding is false to the nature both of dependency and non-therapeutic experiments. The dependency of child hood, which serves my model, is best viewed in the context of a family committed to the full development of children. Given that commitment, the family involves itself in many activities in the hope of the physical, intellectual and moral development of its members. Non-therapeutic experiments are best seen, not in terms of risk, but in terms of the time and energy commitments they require of participants. Given these understandings of dependency and non-therapeutic experiments, I argue that care-givers are competent to involve themselves and their dependents in scientific work. How may children and other dependent individuals be subjects in research projects to which they cannot consent and from which they canno... ...and the Freedom to Take Risks," NEJM (1982) 307:1157. Paul Ramsey, The Patient as Person (New Haven, 1973). Paul Ramsey, "The Enforcement of Morals: Nontherapeutic Research on Children," Hastings Center Report 6(1976), 26 - 28. Paul Ramsey, "Some Rejoinders, Journal of Religious Ethics (1976) 4:215 - 223. Trials of War Criminals before the Nuremberg Military Tribunals (Washington, D.C. 1948), reprinted in Mappes and DeGrazia, Biomedical Ethics, 4th ed. (McGraw-Hill, 1996), p. 199. United States National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research, Research Involving Children: Report and Recommendations (Washington, D.C., 1977). World Medical Association, Declaration of Helsinki: Recommendations Guiding Physicians in Biomedical Research Involving Human Subjects, Reprinted in JAMA, (1979) 277: 925 - 926.

Huella Online Essay

Introduction Huella Online Travel was an Internet travel portal Founded in 1999 in Kuala Lumpua, Malaysia targeting Greater China and Asian Pacific. It expanded into 10 different markets across Asia, including Hong Kong. Huella online travel sells travel related products and services to customers, on behalf of suppliers, such as airlines, car rentals and hotels. Problem Statement Hong Kong consumers have low interest in buying airline tickets online although internet penetration is quite high. Research Objectives Huella‘s Hong Kong site was launched in 2000. Revenue growth in Hong Kong had been less than expected. Huella market share in Hong Kong to be only 4% compared 9% in Singapore. In this regard, we seek to †¢To get a depth insight into Hong Kong online travel market †¢To find rationale behind low usage of online booking of airline tickets in Hong Kong especially people belonging to the age group of 18-35 †¢Perception of Huella brand and its Hong Kong website Research Design The research will be conducted with the help of survey through the feedback of questionnaires from a sample of 300 people (including both male and female) belonging to the age group of 18 to 35 and will be conducted online. The sample will focus students, business executives and leisure travellers. The respondents used to fill the questionnaire will be based on Random Sampling. DATA ANALYSIS The answers of the questions in the questionnaires will be analyzed on the basis of scale which may vary from question to question and is constructed at the time of preparation of the questionnaires. The results will be shown in terms of percentages and the graphical representation of people’s preferences in terms of percentages and ratios. BUDGET The overall cost may range from $ 2,000 to $ 3,000 approximately. SCHEDULE The Research may take Three months, according to the schedule as follow: ïÆ'ËœOne month for the questionnaires to be filled by respondents. ïÆ'ËœOne Month for the Data Analysis. ïÆ'ËœOne Moth for the preparation of Report.