On Boy Trouble Essay

â€Å"On Boy Trouble† Essay In the essay, â€Å"On Boy Trouble† by Margaret Wente, many points were introduced to the readers. Margaret Wente lures the readers to her article by using an opening sentence such as â€Å"They are tormented by unattainable ideals,† (pg. 427). Wente attracts the readers by exercising her writing abilities and using effective and efficient words and phrases. Also, the use of allusions are very effective. Margaret Wente’s charismatic style of writing is very helpful to the readers in a way that differs from most other writers. With Wente’s style of writing, the reader does not get bored or sidetracked while reading her craftsmanship. Margaret Wente opens up about her research on the male society. She proves a somewhat non-biassed point about what type of torture and anguish most adolescent males go through in order to â€Å"fit in†. Wente expresses her points in a very effective manner by issuing facts, and examples, that seduces the reader into reading more. This is a magnificent piece of writing and is easy to read. One who is not very eager to pick up a highly intellectual piece of writing because of being in fear of becoming lost or confused while reading, should not worry about this piece. Wente does not use too many â€Å"big† words in her essay, but does include some very effective ones. The article, â€Å"On Boy Trouble†by Margaret Wente is a highly educational piece of writing, that tests the brain power of the reader, but does not stress it. Firstly, Wente’s use of effective words are one forceful way to attract the reader. Margaret Wente used such words as â€Å"psychological debilities†, â€Å"victims du jour†, â€Å"excruciating†, and â€Å"an orgy of introspection†. These words contribute to the success of her article. When a reader sees these types of words, they are immediately attracted to the piece and feel that the writer is highly intellectual. Words like â€Å"psychological debilities† are two highly intelligent words that would normally only be used by master scholar’s, or a philosopher of some sort. Words like these contribute to the effectiveness of the writing piece and it almost dares the reader to read further. In addition, a high vocabulary is very necessary for the author to possess in order to have an effective essay. The author’s choice of words, or diction, is a great way to get a point across to the readers, or the viewers. If a writer wrote a n article at a grade 5 level, the readers would most likely lose interest fairly quickly. The more intellectual the writer  seems, the more the readers will trust the writer, and listen to the writer, and understand the writer. Secondly, Wente’s charismatic style of writing keeps the reader involved in the article. Wente’s sense of knowledge and understanding about what a typical adolescent male goes through is simply amazing. The way the writer informs the reader of this topic is astounding. The way she states her ideas and beliefs are dumbfounding because of how easily she explains everything by backing them up with facts and examples. While explaining what an adolescent males has to face in a physical aspect of being â€Å"buff† and in shape, she does so in a very informative, and somewhat comedic manner. Wente says that a teenage male is being stereotyped into having to have arms like G.I. Joe. Wente states, â€Å"G.I. Joe, whose biceps, if life-sized, would measure an astonishing 32 inches† (pg. 428). Obviously, that is a comedic way of getting her point across. Next, when Wente said, â€Å"Everyone else – nerd, geek, Goth, or plain, unlabelled loser – is subject to emotional abuse whose scars may last a lifetime.† (pg. 429), she is so close to reality, it is scary. In addition, sometimes it is good to inform the reader without beating around the bush. The conclusion to the essay was especially effective because it makes the reader feel that Margaret Wente is actually talking to them, one-on-one. Wente stated, â€Å"Either way, consider yourself warned. Your son needs help, and lots of it†. It is good to just say what is on one’s mind straight up, without glamorizing things. Lastly, the use of allusions also contributed to the article. Margaret Wente referred to many different types of books in her essay. Wente spoke about Susan Faludi’s most recent book, Backlash, and her upcoming book, Stiffed. Also, Margaret Wente mentioned many other book titles when she said, â€Å"Books with titles like Real Boys, Raising Cain, Wonder of Boys, and Lost Boys are flying off the shelves† (pg. 428). â€Å"Forget Reviving Ophelia. It was Hamlet who had the real problems† (pg. 428) was also an allusion. Allusions don’t usually contribute to an essay in such a way that this does. Allusions are just a way to help the reader’s understanding and a way to help the reader’s point get across. On the other hand, an allusion usually only appears in an essay once or twice, if any, but this essay was more effective because of  the massive allusions involved. Margaret Wente also made reference to the masterpiece movie, Lord of the Flies. A llusions can be extremely effective if they are used properly. In conclusion, Margaret Wente’s style of writing is highly educational and requires the reader to think, but only to a certain degree. Margaret Wente is a literature genius and obviously knows her work. Her research of adolescent males is astonishing, and pretty much unbelievable. One could be almost positive that most adolescent males may not be as aware of what is happening to them as Margaret Wente is. Her skills in writing are obviously exercised in this piece. An adolescent male does go through a lot of pain and suffering in their teenage years in order to try to mould themselves into this ridiculous stereotype. Therefore, in order to be a successful writer, one must know what they are talking about, in order to inform others.

Kinds of Music Essay

Music is no stranger to anyone, but have you ever asked someone as to what music is. If not, then try on but be prepared that you would not receive any definite answer from anyone. The dictionary defines music as ‘the art of arranging tones in an orderly sequence so as to produce a unified and continuous composition’. However, in the larger picture, the definition of music varies with culture, people, place or time. Music is sublime and too varied, leaving each individual with a different set of choice. For some music may be a source of relaxation, while for others it could be the means to let out their internal anguish. Even a person with the least inclination towards melody can recognize a piece of music instantly. With the diversity in the forms of music, here is a classification of some of the different types of music. It’s an art form whose medium is sound and silence. Its common elements are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics, and the sonic qualities of timbre and texture. Classical music is the main form of music, and refers mainly to the music which prevailed in the world before the 20th century. Classical music is a complex form of music and requires intensive training and knowledge. Classical music may also refer to the local and folk music of any particular country or region. In the world of Western music, the works of Haydn, Mozart and Beethoven are defined as classical music. It’s a complex form of music as it requires skills like learning the ragas and ability to coordinate with other musicians. One has to maintain the complex relationship between its emotional flows. If you wish to learn it, then you have to go through proper training. Folk music includes both traditional music mirrors the needs, desire, likes, dislikes and life of the local people and the genre that evolved from it during the 20th century folk revival. The term originated in the 19th century but is often applied to music that is older than that. Certain types of folk music are also called world music. Folk music mostly depicts the struggle for survival and culture of the people. Country music is a genre that has evolved out of folk music. Bob Dylan’s songs have become anthem for people fighting against social injustice. Traditional folk music has been defined in several ways: as music transmitted by mouth, as music of the lower classes, and as music with unknown composers. It has been contrasted with commercial and classical styles. One meaning often given is that of old songs, with no known composers; another is music that has been transmitted and evolved by a process of oral transmission or performed by custom over a long period of time. Rapping is a key ingredient in hip hop music and reggae, and has worked itself into mainstream and alternative rock music as well. It is generally spoken to a beat, either with backing music or acapella. Rap is a complex mix of influences, and includes elements of speech, prose, poetry, and song. If you appreciate the art form, have some talent, and want to learn how to rap, this article will help you build the foundation that will allow you to grow into a world-class rapper. Country music is genre of American popular music that originated in the rural regions of the Southern United States in the 1920s.[1] It takes its roots from southeastern American folk music, Western cowboy. Blues mode has been used extensively throughout its recorded history. Country music often consists of ballads and dance tunes with generally simple forms and harmonies accompanied by mostly string instruments such as banjoes, electric and acoustic guitars, fiddles, and harmonicas. Rock music came into existence in the rock and roll era of the 1950s. Rock music has its focus mainly on guitars, drums and heavy vocals. However, use of piano, synthesizer, saxophone, flute, mandolin and sitar has also been witnessed in the modern rock era. These instruments are mainly used to create a deeper impact. Elvis Presley and The Beatles are considered to be the pioneers of rock music. Over the years, rock music has diversified into various genres like hard rock, metal rock, progressive rock etc. Rock music is a genre of popular music that originated as â€Å"rock and roll† in 1950s America and developed into a range of different styles in the 1960s and later, particularly in the United Kingdom and the United States. It has its roots in 1940s’ and 1950s’ rock and roll, itself heavily influenced by rhythm and blues and country music. Rock music also drew strongly on a number of other genres such as blues and folk, and incorporated influences from jazz, c lassical and other musical sources. Disco is a genre of dance music. Disco acts charted high during the mid-1970s, and the genre’s popularity peaked during the late 1970s. Its initial audiences were club-goers from the African American, Latino, gay, and psychedelic communities in New York City and Philadelphia during the late 1960s and early 1970s. Disco also was a reaction against both the domination of rock music and the stigmatization of dance music by the counterculture during this period. Women embraced disco as well, and the music eventually expanded to several other popular groups of the time. Pop rock is a music genre which mixes a catchy pop style and light lyrics in its (typically) guitar-based rock songs. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a subgenre of pop music. Scholars have noted that pop and rock are usually depicted as opposites; the detractors of pop often deride it as a slick, commercial product, less authentic than rock music. Metal music emerged after the Second World War. Here the melody of the song is heavily influenced by the structure of the songs. While in rock music, songwriting is based within a form; in metal music, the central melody decides the structure of the song. It is also known as ‘information music’. Heavy metal music, also known as ‘information music’, started off after the Second World War. It includes various sub-genres, such as thrash metal, death metal, and black metal and so on. The most important requirement of a heavy metal band is the presence of at least one electronic guitarist. There may be a few soft and subtle pieces, but most of the songs are loud, fast and aggressive with some heavy use of the guitar and drums, and lot of screaming, mostly in death metal. Led Zeppelin and Black Sabbath were some of the famous bands of this genre. Hip-hop music originated among the Black American during the 1970s, with a deep influence from the Jamaican music. Hip-hop employs bass as the main instrument and includes rapping and audio mixing. Bob Marley and Roberts Nesta Marley were the pioneers in popularizing hip-hop music. By 2000, hip-hop made its way to the world music charts, and now with the success of hip-hop artists like Eminem, 50 Cents, Usher and Akon, hip-hop is going places around the globe. Hip-hop music always includes the use of instruments such as guitar, violin, fiddle, piano, bass and drums. In this type of music, the bass is the main instrument. This can be used in different intensities to emote feelings of anger, pride and others. This type of music is the result of hip-hop culture and is known as hip-hop music. This music shows a heavy influence of Jamaican music. The roots of the music are found in African-American and West African music. It was first played by a group of traveling singers and poets of We st Africa. Trance music is characterized by fast beats, short melodic synthesizer phrases, and a musical form that varies up and down throughout a track. Trance music is mostly played in clubs and discotheques, for listeners to groove and dance. The name trance suggests the hypnotic effect of this type of music, and quite often gets associated with the use of drugs. Trance music is a combination of various forms of music such as industrial, techno, and house. Jazz music owes its origin to the African American communities in the Southern United States. Cornet, trumpet, saxophone, piano and violin are the main instruments used in jazz music. Jazz music carries a strong and intricate rhythm and is a lot influenced by the blues in terms of using components like blue notes and phrasing of melodies. Louis Armstrong, Ella Fitzgerald and Freddie Hubbard were some of the most famous jazz artists. This type of music is featured by strong and complex rhythms. The main instruments used for jazz music are cornet, trumpet or violins, which help carry the melody. This is a rhythmic music and has a forward momentum called â€Å"swing†. However, in this genre, the skilled performer interprets a tune in his own way. Techno music is also known as fusion music, is electronic dance music influenced from the African American styles like funk, electro and electric jazz. It was developed by a group known as â€Å"The Belleville Three†, initiated by Derrick May, Kevin Saunderson and Juan Atkins in the suburbs of Detroit. Among the various styles of techno that exists today, Detroit Techno is considered to be the base for all others. Techno music is mainly an instrumental genre that uses instruments like synthesizers, drum machines, multi-tracking and hardware sequencers for creating harmony. It features fast beats and this form was initiated by Juan Atkins, Kevin Saunderson and Derrick May. Opera music first emerged in Italy in the 1600s. This genre has a remarkable combination of theatrical art and musical invention and is specifically played in the theaters. This has greater appeal for its delightful orchestral accompaniment. The preludes and interludes of this music set the tone for the action on-stage.

Capital Aasset Pricing Model and Techniques

Before understanding the relationship of sensitivity analysis to capital budgeting it is very important to understand the concept of capital budgeting and sensitivity analysis. Capital budgeting is a procedure which helps the businesses to take decisions with regards investing into a project or not. Basically it helps to determine the investment that an entity has to make in a particular project and the expected revenue and income that the project will generate in future for the entity. Sensitivity analysis is nothing but a method which helps to analyse the same in detail so that a more sound decision can be taken with regards the same. Sensitivity analysis helps the organization to gauge into various scenarios and circumstances with regards the project in case the estimates and circumstances do not fall into place and become undependable. It is basically changing the assumptions and applying a hit and trial method to the calculations basis the changed assumptions so as to find out the expected result out of such a change. Thus in this manner the decision makers can give a second thought before investing in their money (Koening, 2015). They can come to know what losses they may have to suffer by investing in any project basis this assumptions and estimate. The said analysis highlights upon the modification in the input that would affect the net result from any project. Change is constant and hence variations will happen to the base suppositions and it is this alteration which the sensitivity analysis details about. It helps to find out the most favourable levels of inputs in a project. Therefore this is a statistical analysis of the data basis changes in the numbers such as quantity and prices. Thus sensitivity analysis details about finding the extent to which changes can be made to the input factors so that the ultimate result remains unchanged. Thus sensitivity analysis helps in capital budgeting because of the following reasons: Helps in taking a more sound decision and thus testing the results in a more detailed manner. Helps to detect errors and thus try to mitigate the same Helps to develop the model more accurately by detecting errors and trying to find solution to mitigate those errors. Develop a will knitted linkage between the input and the output variables. Therefore it is understood that the main purpose of this analysis is not assess risk but to make certain the receptiveness of the NPVs to the various variables which help to calculate it. The same is because NPV is calculated basis assumptions which is why the scenario in which capital budgeting decisions are taken is uncertain (Zhamoida, & Matsiuk, 2011). It is the most acceptable method of analysis of various changes one by one in the variables and the assumptions being made which would in turn have a bearing on the cash flow and the return from a project. As the name suggest, scenario analysis helps in taking capital budgeting decisions and techniques by taking into account unconventional possible results. The analysis is conducted in a fashion which would help to find out the net result due to an action or activity under various other set of factors such as how an NPV of a project would differ if the inflation shoots up or down. However it is equally important to know that scenario should be such which can exist in actual sense and not fictional in nature. Generally three kinds of scenarios are considered good, base and worst for computing the NPVs of a project (Boundless.com., 2012). It is an analytical tool unlike the sensitivity analysis which uses statistical tool. After the NPVs are computed then a probability of occurrence of such a scenario is allotted to ease situation and then the expected NPV and standard deviation of the NPV is calculated. This is known as coefficient variation and a CV of 1 is considered to be ideal. However on comparing the two CV basis the scenario then the one with a lower CV is considered to be more preferable than the one with a higher CV. Thus it can be said that scenario analysis although is also a behavioural approach similar to sensitivity analysis yet the former defines the capital budgeting techniques more broadly. It takes into consideration various variables together such as cash inflows, outflows and cost associated with capital invested. For example an entity should take into consideration both high and low inflationary factors and compute the implication of the same on the project’s Net present value. Each situation will affect all the above mentioned variables at the same time thus resulting into differing levels of NPV. Thus giving the decision makers a more detailed method of analysing the capital budgeting techniques used by organizations before investing into a project. Furthermore scenario analysis used in various capital budgeting techniques helps to give a summary about the risk associated with the various assets wherein the assets with higher risk will have more volatile values and vice versa. Scenario analysis entails how much economic sense does it make in investing into any project for an organization. Further by doing the analysis taking into consideration the worst scenario as well, one can take proactive measures to try to reduce the risks associated with the worst scenario   (Kengatharan, 2016). Thus on a summarizing note one can say that scenario analysis helps in detailing investments during situations which are even unfavourable in nature. It helps to find solutions during worst cases also thus trying to consider investment in various projects minutely. Definition of the Capital Asset Pricing Model: The said model is built on the Markowitz’s mean-variance-efficiency model where the patrons who are reluctant towards taking risk on investments are concerned only about the returns and the profits they expect from their investment and the difference of returns and risk. Thus the said model defines the linkage between the return and risk associated with an asset. It enables determination of the appropriate required rate of return of an asset but only in theory. It helps to take calls about addition of assets or more investment securities to an already diversified portfolio (Fama & French, 2004). The graphical representation of the formulae of CAPM is known as the security market line. Definition of Capital Market line: The Capital Market Line is plotted on the capital asset pricing model which helps to illustrate the rate of return that could be expected to receive from a well built portfolio but depending upon the level of risk associated with the portfolio of the entire market and the risk free rate of return. It is a digression from the point of interception found on the efficient frontier stretched towards the return expected from an investment which is equivalent to the risk free rate of return. There lie a number of differences between the two mentioned terms. Similarities also exist but the same is very few in comparison to the differences. The similarities between a CAPM and CML would be discussed in the form of a relationship that exists between the Capital market line and the Security market line which is a graphical representation of the CAPM. The SML is considered to be an integral part of the CML in a Capital Asset Pricing Model specifically when the risk attached to a security or an investment is computed. Their relationship depicts the similarity as one shows the risk associated with individual securities whereas the other considers these individual securities and forms the entire portfolio.   Thus performance of a single security will impact the performance of the portfolio as well. Therefore we can say that both these help to depict the association of risk with various investment securities as well as portfolio as a whole. Thus the similarity is such that both the CML and SML hypothesize a straight line association between risk and return. The CML and SML also talks about systematic risks and portfolios whic h are risk free although the SML also includes the inefficient portfolios as well. Just as their exists a relationship between CAPM and CML due to similarities between the two, similarly the two concepts differ amongst each other for various reasons illustrated below. The CML is a line that depicts the rate of return which is dependent upon the rate of return which is free from adequate risk and the level of risk for various investment groups. However CAPM or the SML line used to represent the CAPM formulae is a graphical presentation of the risk and return in a market at a particular point of time. The measurement of risk factors is another difference between the two concepts. The CML uses standard deviation to gauge risk whereas for CAPM the risk factors are firmed via the beta coefficients. Therefore the former is a measurement basis which risk is calculated in totality whereas the later tells about the contribution of the security or the investment towards the risk on the entire portfolio. CML portrays only portfolios which are competent and proficient whereas the Security Market Line used to depict the CAPM, portrays both competent and non-competent portfolios. While calculating the return, the Y Axis depicts the return anticipated from a portfolio in case of a CML and the return that the individual investments gives are shown by the Y axis in case of the SML. The X axis of CML depicts the standard deviation whereas the X axis of the SML depicts the Beta of the shares and individual investments. The two axis is well depicted in the graphs below of both CML and SML wherein the horizontal axis of the SML depicts the methodical risk and that of CML is overall risk. The CML establishes the portfolio of the entire market and such assets which are free from any risks, SML establishes all the factors associated with investments made (Campbell, 2013). Boundless.com., (2012), Scenario Analysis, Available at https://www.boundless.com/finance/textbooks/boundless-finance-textbook/the-role-of-risk-in-capital-budgeting-12/scenario-and-simulation-assessments-99/scenario-analysis-427-7232/ (Accessed 19 th January 2017) Campbell, B., (2013), CAL vs. CML vs. SML., Available at https://luckyhy.weebly.com/uploads/3/9/3/2/39328787/cal_vs._cml_vs.pdf (Accessed 19th January 2017) Fama, E.F., & French, K.R., (2004), The Capital Asset Pricing Model: Theory and Evidence, Journal of Economic Perspectives, vol.18, no. 3, pp. 49-51 Kengatharan, L., (2016), Capital Budgeting Theory and Practice: A Review and Agenda for Future Research, Applied Economics and Finance, Vol. 3, no.2, pp.15-38 Koening, E., (2015), Sensitivity Analysis for Capital Budgeting, Available at https://smallbusiness.chron.com/sensitivity-analysis-capital-budgeting-10153.html (Accessed 19th January 2017) Zhamoida, O.A., & Matsiuk, M.S., (2011), Sensitivity Analysis in Capital Budgeting, Economic Herald of the Donbas, vol.4, no.26, pp.132-136

WEEK 2 DQ 1 Assignment Example | Topics and Well Written Essays - 250 words

WEEK 2 DQ 1 - Assignment Example Consequently, the non-cognitive skills that are entailed in EI are just as significant and crucial to a general study of cognition. A 4 branch Ability Model to Emotional Intelligence comprises of the ability to; correctly pick out emotions in others and oneself, make use of emotions in facilitating thinking, understand emotional implications as well as managing emotions. Such abilities as these would be cited as non-cognitive and are critical skills for communicating. Through communication, people are able to primarily acquire knowledge as well as process information (Baack, 2012). The intended EI definition aims at setting itself apart from cognitive intelligence specifically since the skills acquired via EI are mostly psychological and behavioral, and not technical. However, there exists a sophisticated and strong scheme in EI especially on matters of advanced solving of problems. The following are some of the semi-cognitive skills which come alongside EI; inferencing, inductive and deductive thinking, critical thinking, decoding of non-verbal signals as well as making predictions on the basis of correlations and observations. The book, Emotional Intelligence was written by Daniel Goleman and published in 1995.Ever since that time; the term EI has become a fashionable phrase in the world of business particularly to establish somebody’s success. In summary therefore; cognitive purposes of intelligence comprise of problem solving as well as memorizing things.On the other hand, on-cognitive purposes include such concerns as whether an individual can get along well with others, possesses good relationships in a group setting and finally has excellent and interpersonal skills. In addition, cognitive intelligence is basically on the basis of Intelligent Quotient (IQ). Normally, EI combines both the cognitive and non-cognitive skills;

HR Practices in Gala Coral Group Essay Example | Topics and Well Written Essays - 1750 words

HR Practices in Gala Coral Group - Essay Example As the discussion outlines the strategies of Group include developing and applying the most excellent technology structures so that their customers get the finest products in well-organized way possible, delivering market-dominant multi-channel facilities, so that their customer could assess the exhilarating products, continuing to build up exclusive and innovative product, and focusing on better locations for their retail shops, thus delivering augmented profitability. Gala Coral Group serves customers mainly in the Italy and United Kingdom which are the largest regulated markets of gambling in Europe. This study stresses that the objective of this paper is to focus on one of the social problems such as gender inequality issue of Gala Coral Group. It will lay emphasis on the major issues of the company such as pay gap, discrimination at work, occupational sex segregation, etc. Various approaches to these issues will be also taken into consideration which will consequently lead to the success of the company. The company is facing some gender issues as all the Board member or directors are male members. The company does not have any female member on the director’s position. For their marketing campaign strategy also, Gala Coral Group have male brand ambassadors to carry out the required activities. So, the major issue of Gala Coral Group is the gender inequality issue. Gender inequality is the biasness based on the gender that supports sex stereotypes of communal roles. It is most frequently used in regard to unfairness against women, though men could be differentiated against as well. Women are frequently supposed to be submissive and passive, whereas men are normally supposed to be aggressive and self-confident.

Reading assignment Example | Topics and Well Written Essays - 750 words

Reading - Assignment Example While some support the banning of sex offenders from SN sites, this paper takes the stance that these are private entities and the government has no businesses meddling in their affairs. In addition, court decisions banning sex offenders’ membership in these sites infringe on their First Amendment rights and freedoms (Wynton, p. 1878). Such trends in the judiciary are likely to lead to former offenders’ freedoms of speech being regulated in similar manner. Hence, U.S. citizens’ freedoms of speech and association will be infringed. There are quite a number of policies and practices that vulnerable SN site members may enforce to ensure the presence of sex offenders in these sites does not endanger their lives. The Government should not Regulate SN Membership At the forefront in banning sex offenders from SN sites are the federal courts with, reportedly, many law courts banning sex offenders from the internet via SN sites as a requirement for supervised release or p robation (Wynton, p. 1861). In today’s SN sites, members post and share quite a lot of personal information. Due to the private nature of this data, the government spares no effort in its drive to protect vulnerable members from harm emanating from criminals and former offenders who may want to use such data to harm others (Wynton, p. 1877). Thus, restricting membership is a by which the government seeks to protect individuals from threats to lives and personal privacy found in the online world. Nonetheless, given that social network sites are private entities and people join at their will, it is imperative that members take the responsibility to protect their privacy and safety without the government restricting the membership of others. To this effect, there are several personal strategies that members can implement to ensure they do not fall victim to sex offenders and other criminals. Mostly targeted by sex offenders are children or the youth who must then implement some, if not all of the following practices. First, real-world judgment is the most effective policy to help one avoid being a victim of sex offenders on SN sites, virtual worlds, and blogs and chart rooms. In this regard, the users should not share a lot of private information or post many photos, videos, and comments as these may be used by an offender to target them, hurt their feelings, and reputation. Besides, reminding users that their actions online have consequences, the government and parents should tell users that what they share should be limited. In essence, online manners should be emphasized. Authorities should also talk to users about their activities online. In fact, for young children, it is necessary that parents limit access to the sites and their kid’s profiles. Users should also not impersonate others in their online activities as this may make them to be targeted by sex offenders. Although a child’s site may have restricted access and highly-set privac y, a broader audience than the parents accesses the profile. Hence, children and other users should be encouraged to consider the language they use online and the videos and pictures posted. Stakeholders such coaches, teachers, employers, college admissions officers, and the police should also be involved in children’s and the youth’s SN profiles and communication. All these stakeholders should talk to

TMJ syndrome Essay Example | Topics and Well Written Essays - 500 words

TMJ syndrome - Essay Example The arterial blood supply of the temporomandibular joint is mainly from the superficial temporal and the maxillary arteries. The venous supply is by the corresponding arteries. The nerve supply of the joint is derived from the auriculotemporal nerve and the masseteric nerve. The movements of the normal joint include forward movement of the mandible, side to side movements which occur while eating food, lowering of the jaw for opening the oral cavity and then subsequently elevation of the joint for closing the mouth. There are around 35 million cases of this condition in the United States. The condition is known to have a greater predisposition towards women with the females being more affected than males with this condition. TMJ syndrome has been associated with many diseases which include inflammation of the joints of the body as well as hormonal problems and the pathology also has a hereditary component and hence genetic factors also tend to play a role. It is also associated with trauma which may result due to accidental injury or as a result of punch to the mandible. Accidental injury may be due to not wearing helmets or putting on the seat belt while driving. The symptoms associated with the injury include severe pain in the jaw which may also present with pain in the face and the neck. The movements of the joints become limited and it becomes increasingly difficult for the person to talk as well as move the jaw.

Assignment 2-2 Example | Topics and Well Written Essays - 250 words

2-2 - Assignment Example It catapulted the lead star, Miley Cyrus, to up roaring fame. Still the success of these concerts and movies perplex me, not because I have forgotten my own teenage years, but because the â€Å"it† girl of the moment sparks no diamonds to me. How about Michael Jackson? Boy is he famous! He practically basked in fame (and fortune) for all of his life. His shocking death caused so much heartache to the world who watched him as he grew from the cute black boy singing ABC with his other brothers to the man who surprised all of us with his powerful dance moves and not to mention, white skin. I am one of those people. I grew up dancing to his songs. Thriller is my favorite. I’ve always heard it in radios back in the days. How ironic is it that though I grew up with that song I haven’t seen the video; not until his death. I was one of the millions who viewed his music videos while feeling the pang of his death. I was one of the thousands who first lined up in theaters to watch Michael Jackson show his perfect moves once again. George Lucas would pass as brilliant in my dictionary for having created Star Wars and the iconic Jedi’s weapon: the lightsaber. It comprises of a metal hilt that is the base of a blade of energy. It can practically cut through anything but is deflected by another lightsaber. Along with the blue, red, or green laser-like sword is a vibrating sound developed by sound engineer Ben Burtt. Having been able to follow the Star Wars movies it’s such a joy to play the part of a strong Jedi wielding that lightsaber and humming that distinct sound. Lightsabers are definitely

Bisphenol A (BPA) Essay Example | Topics and Well Written Essays - 250 words

Bisphenol A (BPA) - Essay Example It is known in recent years of the mid-20th century to have been widely utilized in the manufacture of bottles made of hard plastic as well as metallic containers for packaging food and beverage. BPA is primarily used in synthesizing polycarbonate high-performance plastics, epoxy resins, and coatings which are further required for a variety of yields and other applications. As being a potential contaminant which bears significant impact upon reproduction and growth in aquatic life due to leaching of BPA from landfills which consist of mixed wastes of disposing of plastic and metal objects. As such, organisms like fish, reptiles, amphibians, and several aquatic invertebrates have been reported to suffer from endocrine-based consequences upon exposure to moderately toxic BPA levels. Other relevant findings also demonstrate environmental hazards posed by BPA on terrestrial wildlife and leguminous plants through its interfering action on certain processes required for biological developm ent. BPA is found to cause disruption of endocrine and neurological functions, obesity, brain tumors, thyroid problems, and cancer in human beings among others. I suppose that, as a concerned citizen, I can help minimize the impact of BPA on my environment and on my own health by completely refraining from or reducing at least the use of polycarbonate products. I would take the time and effort to join some anti-BPA campaigns whenever I can and communicate to the public the most to support the endeavor of seeking alternatives to BPA.

Burdens on the States Essay Example | Topics and Well Written Essays - 500 words

Burdens on the States - Essay Example Anita Dancs, the Research Director of National Priorities. reported that more than $200 billion was used for security. The recent report on military attacks in Iraq brought a heightened alert for security and the need to activate the government’s security plans. The New York City, after the sad experience of 9/11 launched the â€Å"Operation Atlas† that is designed â€Å"to beef up safety and security throughout the metropolitan area during a time when there is an elevated risk of terrorist attack† (Heather Cross) The plan has been estimated by New York City Mayor Bloomberg to cost the city $5million per week to pay overtime services of police officers. Report said that as of May 10, 2003, New York City had spent $1 billion on antiterrorism activities, but has not received any support from the federal government. In spite of â€Å"no budget† from the federal government, New York City government pledged to continue its present anti-terrorist â€Å"Operation Atlas† plans in the city.(â€Å"Operation Atlas†) The present mission of the Homeland Security, by definition, is focused on terrorist’s incidents. By that, report of Anita Dancs stated that respondent training and equipment was given more emphasis on terrorism as against all-hazards. All hazards are events of catastrophe, such as bird flue pandemic, the likes of Katrina hurricane, and others of the same nature. Dancs pointed to arguments of the members of Congress on the indifference of preparedness of Homeland Security to address this kind of problem and the importance of all-hazards preparedness. Danc’s report stated the Homeland Security mission defined by the federal government as: Response to natural disasters and catastrophe does not fall within the homeland’s definition of preparedness. The preparedness for all hazard response comes only as support preparedness for terrorism related

Quality Control Essay Example for Free

Quality Control Essay As products and services evolve, consumer expectations tend to increase so that yesterday’s quality product becomes tomorrow’s junk. Quality revolves around meeting customer expectations, expectations that may be stated or implied. One action that sums up quality from a business perspective is when the customer returns after the sale and the product doesn’t. The statistical definition of quality is a little more precise than other definitions, such as the customer-based concept, and is based on mathematics. When you measure quality statistically, you look for variation in a measurement between what the ? ustomers asks for and what you produce. The less variation you have, the higher the quality of your product or service. All processes have some natural variation; you use statistics to detect abnormal variation that could cause you to produce a bad product or service. You can also use statistics to avoid testing every item that you produce. By testing a sample of what you make or deliver, you can use statistics to measure its quality and find out whether it meets customer requirements the statistical definition of quality is a little more precise than other definitions, such as the customer-based concept, and is based on mathematics. When you measure quality statistically, you look for variation in a measurement between what the customers asks for and what you produce. The less variation you have, the higher the quality of your product or service. All processes have some natural variation; you use statistics to detect abnormal variation that could cause you to produce a bad product or service. You can also use statistics to avoid testing every item that you produce. By testing a sample of what you make or deliver, you can use statistics to measure its quality and find out whether it meets customer requirements. After you as an organization decide on a definition of quality you need standards against which to measure your quality. Many standards are driven by the desire to safeguard the health and well-being of the people who use the products or services companies provide. Quality standards also are critical in support of international trade. Almost every industry has an association or trade group that sets quality standards against which companies can measure the quality of their products or services. The International Organization for Standardization (ISO) is an international body made up of the national standards organizations for almost every country. Quality assurance focuses on the ability of a process to produce or deliver a quality product or service. This method differs from quality control in that it looks at the entire process, not just the final product. Quality control is designed to detect problems with a product or service. Quality assurance attempts to head off problems at the pass by tweaking a production process until it can produce a quality product. A process called the Plan-Do-Check-Act, or the PDCA cycle is a powerful tool that requires planning improvements to your process by looking for problems that affect the quality of your product or service. Make improvements by implementing small changes to minimize disruption to your process. Check production results to see if you’ve actually made an improvement. Act on what you discover and roll it out to the entire process. The most basic quality control technique is to inspect the results of your production or service-delivery process to make sure it conforms to customer requirements. In quality control terms, conforming means that an item meets customer specifications, and nonconforming means it doesn’t. You inspect your product or service by measuring one or more of its properties and comparing the measurements to customer specifications. Although inspection can ensure that 100 percent of the products or services delivered to your customers are good, it can be a very expensive process, especially for high-volume, low-value items. Also, inspection is impossible for items where testing can damage the product. The introduction of a quality control process into an organization can be a major shock to its system. The following components are crucial if you want to lessen the shock and gain acceptance within your organization. Advertise acceptance of the program from important stakeholders within your organization. Communicate the reasons for the change and the benefits it will bring to everyone in the organization. Train employees in the new ways of the organization. You want workers doing the right things consistently because success helps to gain support. Like most other changes, quality control is best introduced in small bits. One way to do this is to create a pilot project that allows you to make a small change to a small part of your process to see the change’s effect. If the results are good, you can implement the change on a wider basis; if the change is bad, you’ve limited the damage done. As an example I made a small research on Quest Diagnostics to make a scenario to explain how a company works on quality control. Quest Diagnostics is the nations leading provider of diagnostic testing, information and services. The clients include patients and consumers, physicians, hospitals, health insurers, employers and government agencies. Each year the company performs personal health testing on over 100 million patients, over 250 million diagnostic laboratory tests, and more than 6. 5 million gene-based tests. Quest Diagnostics Inc. develops tests that help people live longer, healthier lives. Some of the most notable technological advances include earlier detection of Cervical Cancer. Cervical cancer is almost 100% curable when detected early and clinical studies have shown that the Thin Prep Pap Test increases the early detection of precancerous cells. This test has been hailed as one of the most significant improvements in cervical cancer screening in over 50 years. Every year Chicago Business Unit cytology laboratory performs 1. 1 million Pap smear tests. Currently the business issue is time for Thin Prep Pap Test reports. Many of the clients have complained that the time for Thin Prep Pap Test reports is too slow. Clients also have complained that the patient care is affected due to slower time for test reports. The hypothesis of the business issue is that the time is too slow for reporting the Pap Test results. Management has planned to make improvements for time of Thin Prep Pap Test reports. In order to make improvements, the management needs to research on current workflow processes of Thin Prep Pap Test and then find the possible solution. In order to research the current workflow process of the Thin Prep Pap Test and finding possible solutions following research questions will be researched: What is the volume of Pap Tests? What barrier factors are affecting the time of the Pap test? What is the staffing situation? Is it efficient to handle the volume? What steps are involved in processing of the Pap Test? How much time is spent for each step? Which departments are involved in processing of the Pap Test? What is the current cost for the Pap test? What other new technology is available in the market for faster processing of the Pap tests? What is the cost of the new technology? Is there an approved insurance reimbursement for the new technology? Statistics serve many purposes within quality control. Statistics allow you to determine which processes or parts of processes are causing your company the most problems.

Landfill And Material Recycling In Malaysia

Landfill And Material Recycling In Malaysia The generation of solid waste, and particularly Municipal Solid Waste, is a consequence of modem living and an increasingly urbanized society. Solid waste prevention and management is one of the keys to sustainable environment and development. Waste is defined as an object the holder discards, intends to discard or is required to discard [1-2]. Something becomes waste when it loses its primary function for the user. Waste is therefore relative to this primary function. However, and this is the second perspective, what is considered waste with regard to this primary function may be useful for a secondary function. In other words, somebodys waste is often somebody elses (secondary) raw material [1]. Solid waste can be typically classified as: municipal solid waste including plastic waste (MSW), construction and demolition waste (CD), hazardous solid wastes (HW), bio-medical waste (BMW), and electronic waste (e-waste) [3]. Municipal solid waste (MSW) management comprises of practices ra nging from waste collection to final disposal which is connected in numerous ways to many other environmental, economic, and social issues with most of the answers having broader implications. Sustainable waste management is about using resources more efficiently both at the raw and finished state [4-7]. Looking from the perspective of sustainable waste management practices and the environment, the technologies or policies on MSW management should embody a reasonable balance of feasible, cost-effective, environmentally beneficial, and socially sensitive solutions to the problems. It means that a sustainable waste management practice does not only achieve a specific goal in MSW management, it takes into account the demands of the specific situations where the proposed solution is to be implemented [8]. Solid waste management is a major challenge for Malaysia to address in the light of her Vision 2020 which lays out the direction for Malaysia in becoming a fully developed nation. The National Vision Policy (NVP), developed to meet the challenges posed by Vision 2020, incorporates key strategies of the New Economic Policy (NEP) and the National Development Policy (NDP). A key thrust of the NVP is pursuing environmentally sustainable development to reinforce long-term growth, which presents challenges to established policies and practices in the rapidly expanding area of solid waste management [9]. Waste Management Concepts There are a number of concepts about waste management which vary in their usage between countries or regions. The following are some of the most general, widely used concepts: Waste hierarchy: The waste hierarchy is the 3R concept where the R stands for reduce, reuse and recycle, it classify waste management strategies according to their desirability to achieving waste minimization. The waste hierarchy remains the cornerstone of most waste minimization strategies. The aim of the waste hierarchy is to extract as much as possible the maximum practical benefits from products and to generate the minimum amount of waste [10-12]. Polluter Pays Principle: the polluter pays principle is a principle where the polluting party pays for the impact caused to the environment. With respect to waste management, this generally refers to the requirement for a waste generator to pay for appropriate disposal of the unrecoverable material [10-13]. In Malaysia context, the waste hierarchy is the practice adopted for municipal solid waste management [14-19]. It is a major focus of the Solid Waste and Public Cleansing Act 2007. OVERVIEW OF MUNICIPAL SOLID WASTE GENERATION IN MALAYSIA Municipal solid waste MSW management is a major challenge in urban areas throughout the world with greater effect in the rapidly growing cities and towns of developing countries [20]. Globally, municipal solid waste generation was about 0.49 billion tons in 1997 with an estimated annual growth rate of 3.2-4.5% in developed nations and 2-3% in developing nations [21]. In Asia region, MSW generation has been increasing at a rate of 3 to 7% per year as a result of population growth, changing consumption patterns, and the expansion of trade and industry in urban centres. The generation of municipal solid waste by the public is a function of socio-economic background (buying power), cultural background, locality (urban or rural setting) and the environment awareness. The generation and the composition of solid wastes vary according to size/population and income level [22-24]. Malaysian population has been in the increase at a rate of about 2.4% per annum since 1994 [25] due to industriali zation, urban migration, affluence, population growth, tourism and high influx of foreign workforce/students which has lead to massive developmental projects such as building the latest designs of residential and business buildings, construction of spacious highways, tourist resorts and so on [7, 22, 26-27]. The growing population comes with increased generation of municipal solid waste (MSW), which requires proper management to protect the people and the environment. As the solid waste generation increases in Malaysia, it puts a pressure on and shortens the duration time of, the existing landfill [28]. In Malaysia, waste collection varies from city to city with about 80% generated waste collection in Kuala Lumpur while a general average estimate of about 70% of waste generated in Malaysia is collected and 1-5% of waste is recycled (from the collected waste) while the remaining is taken to the disposal sites [29-30]. The major MSW management practice in Malaysia is waste disposal to landfill with approximately 80-95% of the total collected waste sent to landfills [31-34]. Current waste disposal method of landfill needs improvements to prolong the landfill life and to minimize the problem of land scarcity [31]. In 2007 about 26 million tonnes of waste were produced in Malaysia of which 30% were municipal solid waste (MSW), 34% from construction, industrial waste 23%, Hazardous waste 9% and 1% waste generation from public places [35]. The average amount of MSW generated ranges between 0.5 and 0.8 kg/cap/day for rural areas and smaller towns [22, 27, 36] while households of major cities and the capital Kuala Lumpur produce about 1.7 kg/cap/day 1.9 kg/cap/day [9, 14, 22, 37]. The daily MSW quantity was 17,000 tonnes per day in 2002 and by year 2020, the quantity of MSW generated is estimated to increase to over 30,000 tonnes per day [14, 23, 26, 32, 36, 38-39]. MSW management operations absorb large portions of municipal operating budgets, of which as much as 6 0% are for collection and transfer of the wastes for disposal [8, 29]. For a better understanding and planning of solid waste management, information on the quantity of solid waste generated in an area is fundamental to almost all aspects of solid waste management [40]. Malaysia Waste Characterization The municipal solid waste (MSW) in Malaysia is made up of waste from households, commercial, institutes, landscape conservation, street cleansing, and industry construction and even tourist activities [14, 30, 32-33, 38]. Characteristics of MSW vary from city to city and season to season [8]. The solid wastes of rural towns in Malaysia are significantly different from those of large cities, having more organics (food wastes) but few plastics. In industrialized cities MSW is quantified and characterized by municipal authorities at regular intervals. Malaysian municipal solid waste (MSW) generated consists of different constituents such as biodegradable materials (food waste, Garden waste, Animal waste and Material contaminated by such waste) which has high moisture content and a bulk density above 200 kg/m3, resistant polymers, paper, Wood, Textiles, Leather, Plastic, Rubber, Paint, oil, grease, chemical, organic sludge, glass, ceramic, mineral soil, concrete, and masonry (constructio n debris) [7, 14]. In the MSW waste analysis by Saeed [22], it shows that about 48% of municipal solid waste generated are from residential, 24% commercial generated waste, 11% from street cleaning, 7% from landscape conservation, 6% from institutional waste and 4% from industry and construction [32]. A waste characterization study for the city of Kuala Lumpur shows that the main components of Malaysian waste were food, paper, and plastic which comprise 80% of overall weight [22, 24, 38] with high moisture content ranging from 52.6% to 66.2% [22-23, 29, 41-43]. High moisture content in waste reduces energy value of waste and creates extra cost in the use of the waste as refuse derived fuel (RDF) or even incineration because the waste might need to be dried before incinerating. Similarly increasing pressure and temperature in the pile of solid waste or landfill favours the growth of leachate from solid waste which if not controlled might enter into the ground and surface water and can be dangerous for human health [22, 24, 44]. From literature, the waste composition seems to be variable. However, the main part of Malaysia MSW is organic waste; according to data from the ninth Malaysia Plan, Malaysia MSW composition is estimated about 45% of food waste, 24% of plastic, 7% paper mate rials, 6% of iron and glass while others made up the remaining percentage [32-33, 45]. Table 1 shows the average composition by weight percentage of components of MSW generated by various sources in Kuala Lumpur [22] while Table 2 depicts the daily generation of Municipal solid waste by states in Malaysia from year 2000 to year 2010 [46]. The current generation indicates 60% increase over the past 10 years. The larger amount of Malaysian MSW is recyclables which include paper, plastic, glass, metal and aluminum [46-47]. Recyclable items represent over 40% of the total waste volume which without retrieval activity, these valuable materials will be disposed off into landfill. The implications of this practice are the lost of these resources and the rapid utilization of the landfill space. Thus, it will reduce the length of the life-span of landfills in the country. The existing waste disposal habit among Malaysians sees a very high potential of diverting waste via recycling. One obstacle in material recovery practice is that Malaysian MSW is highly commingled. As a result, the waste contains high moisture content and reduces the value of the recyclable items. Sorting at waste generation source will help in reducing the difficulty of high moisture content and improve recycling and resource recovery, thus extending and ma intaining low level of pollution from landfill. SOLID WASTE MANAGEMENT SYSTEM IN MALAYSIA Solid waste management in Malaysia is the responsibility of the Ministry of Housing and Local Government (MHLG) with a regulatory body known as National Solid Waste Management Department under this ministry (MHLG) which was established in 2007 [36, 45, 48]. Local authorities are responsible for public cleansing and have to dispose all collected waste in a sanitary way[36]. MSW management involves waste collection, transportation, disposal and monitoring of the disposed waste to protect the environment. It was found from literature that waste collection in Malaysia is more effective and efficient in the richer communities than poorer ones [36]. In view of achieving an improved system for all local authorities and realizing that the lack of appropriate policy is a factor that averts sustainable waste management in the country, the Solid Waste and Public Cleansing Management Bill (SWPCM) was approved in 2007 [14-15, 26, 36, 45, 48-49]. Solid waste management is one element of the ninth Malaysia plan. This plan implies the upgrading of existing unsanitary landfills, the construction of new sanitary landfills and the construction of transfer stations with material recovery facilities with aim of strengthening the institutional capacity of respective agencies as well as creating a society that is committed towards waste minimisation and achieving a recycling target of 22% by 2020 [29, 36, 50]. The Solid Waste and Public Cleansing Act 2007 was gazette on 30 August 2007 with the focus to pave away for federal take-over of solid waste management and privatization of solid waste handling. Consequential amendments were also made to three other policies [14]. Challenges in Solid Waste Management Lack of appropriate policy is the main constraint to sustainable waste management in Malaysia [46]. As a result, the Solid Waste and Public Cleansing Management Bill (SWPCM) was approved in 2007 with the aims of providing an act and regulate the management of solid waste and public cleansing in order to maintain proper sanitation in the country [26]. The following are the commonly identified problems which affect the proper handling of solid waste on the side of the management authorities: Inadequate service coverage and operational inefficiencies of services, Limited utilization of recycling activities, Inadequate landfill disposal, and Inadequate management of hazardous and healthcare waste. Waste Management Process and Practices Waste Collection, Transportation and Disposal Service in Malaysia Municipal solid waste collection schemes of cities in the developing world generally serve only a limited part of the urban population [4, 21, 39, 51-57]. The people facing more problem of poor waste-collection services are usually the low-income population living in peri-urban areas [58-59]. In Kuala Lumpur, 80-90% of the generated MSW is collected; however over 60% of the rural population in Malaysia does not have any waste collection service and this has lead to many illegal small dumping sites [9]. The most common waste collection process in Malaysia is the door-to-door collection system where trash bins are collected from every household. Inhabitants of high-rise buildings or of informal settlements have to bring the waste to communal waste containers [36]. Waste separation has not been a common practice in Malaysia and this leads to the collection of all types of waste in one bin [36]. The solid management responsibility (collection, transportation and disposal) of 48 Local Aut horities has been privatized since 1st January 1997. Idaman Bersih Sdn Bhd manages the waste for northern region of Peninsular Malaysis, Alam Flora Sdn. Bhd manages the waste generated in the Central and Eastern Region of Peninsular Malaysia while Southern Waste Management Sdn. Bhd manages the waste in the Southern Region of the peninsular [14, 45]. The frequency of household waste collections is normally three times a week whereas waste from shops and commercial premises are collected daily [9]. From [60], about 50% of the overall national waste amount collected is open dumped, 30% is landfilled, 10% is composted, 5% is recycled and 5% percent is incinerated. There are about 7 mini-incinerators with capacity between 5 to 20 tones per day owned by the government (located in Pulau Pangkor, Pulau Langkawi, Pulau Tioman and Cameron Highlands) [61] and a private operated incinerator by Recycle Energy Sdn Bhd at Semenyi with a capacity of 1000 Metrics tones per day [23]. Waste Recycling and Composting Waste minimisation is the bed rock of sustainable and sound waste management with global focus on realising a Material Cycle Society. It is the desire to reduce waste generation at source, minimise the amount of waste disposed at landfills and to maximise the efficiency of resource utilisation. Recycling is a practice that utilises raw and finished products more efficiently and effectively. Recycling of inorganic materials from Malaysia municipal solid waste has been a practice by informal sector although such activities are seldom recognised, supported, or promoted by the municipal authorities [8]. Recycling in Malaysia became a government programs in the early 1990s and the first official recycling campaign was launched in October 1991 in Shah Alam, Selangor by the Minister of Housing and Local Government [5]. Twenty local authorities were identified as the lead agencies to promote recycling. This recycling campaign is to be part of the Clean and Beautiful Program launched by the m inistry earlier. In 1992, the minister announced that all city and municipal councils would be required to launch recycling programs. On December 2000 the government re-launched the national recycling campaign with 29 local authorities participating. The second phase of the new recycling program was launched on 11 November 2002 with 95 local authorities participating. The target was to reduce waste generation to a minimum rate of 22% by the year 2020 [5, 23, 62-63]. The present recycling program also involves waste management companies, waste recycling firms, Non-Governmental Organizations, shopping mall management companies, schools, hospitals, and religious organizations. During 2001-2003, the government spent MYR25 million on awareness campaigns and another MYR11 million purchasing and building an infrastructure to support the program [5]. Recycling campaigns were also carried out by the local authorities such as printing flyers and brochures and holding public briefings. They al so provide recycling bins for paper, glass, and aluminium in strategic places, such as shopping centres, schools, and transport terminals. After more than ten years, the official recycling figure is just 5%, although there are reports of higher than 5% recycling. For example, in 2003 Penang Islands recycling rate was 9.8%, up from 3% in 2000 [5, 9]. Many Malaysians seem to treat recycling bins as an ordinary waste-disposal bin. Indeed, it was so bad that the Penang State government has taken back most of the bins as almost all the recycling bins contain all sorts of waste [5]. Although a large amount of Malaysian wastes could be recycled, less than 5% of the total (almost 10,000 tonnes per day) is actually separated and recycled. There is a good demand for waste plastics, paper and glass, with resale prices of about US$60 per tonne, US$44 per tonne and US$32 per tone, respectively. Recovery of only 5% of the available waste plastics, paper and glass is estimated to yield a total of about US$3.4 million per year. Recommendations to increase recycling are discussed in the paper [64]. More priority is given to recycling in Malaysia than composting. Composting is defined as the biological decomposition of organic matter under controlled aerobic conditions to form a stable, humus-like end product. The process is facilitated by a diverse population of microbes, whose population dynamics vary greatly both temporally and spatially, and generally involves the development of thermophilic temperatures as a result of biologically produced heat [65-66]. Composting is applicable to MSW or separately collected leaves, yard, and food waste in Malaysia. The benefits of recycling and composting are: the processes cut down the need for disposal capacity and lowers emissions from landfills and incinerators as well as reducing litter. Secondly, the use of recycled materials in industry reduces energy use and emission; lessens impact when raw material is extracted or manufactured, and conserves raw materials [67]. Recycling also provides a supplementary income source for the lower income group while compost product are used to improve the soil qu ality [68]. Malaysia Waste Potential for Recycling: Recycling in the context of solid waste may be defined as the reclamation of material and its reuse which could include repair, remanufacture and conversion of materials, parts and products. Reclamation of materials from solid waste is not something new [69]. It is the beneficial-reuse of products that would otherwise be disposed off. It diverts waste from overloaded landfills besides providing raw materials that consume less fuel during the manufacturing process. It is an important aspect of an efficient and effective solid waste management system [61]. To understand the composition of MSW in Malaysia, an assessment of the waste generated and recyclable potential of Malaysia municipal solid waste conducted for Kuala Lumpur city by Saeed et al [32] shows from their prediction from the current trend of waste generation in Kuala Lumpur city that the MSW has a good potential of recyclables. Table 1 shows the recyclable components and their percentage share and recycling rate in tons per year. The results indicate that, food (organic) waste is the major component followed by mix paper and plastics. But unfortunately the attention paid by the authority towards this direction is not sufficient enough to tackle this issue. The Agenda 21 [70], defined environmentally sound technologies as a technology that protect the environment; moreover, recycling most of the wastes and handle residual wastes in more acceptable manner. Since 1993 a major effort of recycling was launched by the Ministry of Housing and Local Government but unfortunately limited recycling activities taken place [67]. Though recycling activity in Malaysia is rising up, the recycling industry still needs to be enhanced. The Malaysians attitude towards recycling is higher, but only few practice it [71]. Attitude to the Environmental and Level of Waste Management Awareness in Malaysia Environmental problems are caused directly or indirectly by the patterns of production by industries, patterns of consumption and behaviour of the consumers [72]. Attitude is a mental and neural state of readiness, which exerts a directing, influence upon the individuals response to all objects and situations with which it is related [73]. Attitudes to the environment are rooted in a persons concept of self and the degree to which an individual perceives himself or herself to be an integral part of the natural environment [74]. The shaping of attitude and values, commitment and skills needed to preserve and protect the environment begins at an early age of which educators play an influential role in developing new patterns of behaviours for individuals [72]. In Malaysia, recycling program has been widely initiated since 1993. However, to date the recycling rate in Malaysia is only five percent [75]. A survey by Said et al. [72] using drop and collect method was conducted for 285 scho ol teachers who were randomly selected from ten regular government schools in the state of Selangor, Malaysia to determine the level of knowledge, environmental concern and ecologically conscious consumer behavior and identify the extent of involvement in nature-related activities of school teachers. The result if the survey illustrated the presence of high level of environmental concern among the teachers, fair environmental knowledge but generally poor in understanding of the underlying causes of environmental problems. The practices of environmentally responsible behavior were not in concert with the level of concern and knowledge and the respondents were not actively involved in nature-related activities [72]. Another assessment of the level of environmental knowledge among households in Selangor, Malaysia was conducted by Haron et al [76]. The study examine the sources of their environmental knowledge, determine factors that lead to different levels of knowledge and analyse the relationship between knowledge and environmental attitude, behaviour and participation. The results of the study indicate that, in general, respondents basic or general environmental knowledge was high. However, when questioned on various scientific environmental terms, the majority of the respondents were not familiar with most of them. Respondents indicated that their main sources of environmental knowledge and information were newspapers, television and radio. Lower levels of education were reflected in the level of environmental knowledge. Participation in environmental activities had a positive influence on knowledge. The study also found that knowledge correlated positively with environmental attitudes, behaviours and participation [76]. An investigation/comparison of gender with attitudes towards the environment and green products was conducted by Chen and Chai [77] and the result of their investigation shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The second part of the study investigated the relationship between attitude towards the environment and green products. Result revealed that consumer attitudes on the governments role and their personal norm towards the environment contributed significantly to their attitude on green product. Further investigation revealed that personal norm was the most important contributor to the attitude towards green product. However, environmental protection did not contribute significantly to consumers attitudes on green product [77]. The media in Malaysia has played a major role in communicating ideas and information on environmental issues but quite unfortunate, at the national level, people are still reluctant to adopt certain measures to reduce their waste disposal impact on the environment [78]. Studying the effectiveness of media messages towards pro-environmental behavior of Malaysians, Besar and Hassan [78] explain the relation ship between message response and peoples recycling knowledge, attitudes and recycling practice in the workplace context. The analysis inferred that both external motivational (exposure and attention) and internal motivational (involvement and interest) factors are the message response determinant variables that influence message effectiveness. They identified that one area which requires immediate public voluntary participation is in waste management, especially the 3Rs practices. The work suggests that there is poor public participation in environmentally friendly behaviors, namely recycling, as people do not response accordingly to the intended message. They noted that communication and proper enforcement of the law will help boost the recycling rates among the public. An investigation was conducted on the antecedents of recycling intention behaviour among secondary school students using Theory of Planned Behaviour (TPB) by Mahmud [75]. The sample consists of 400 randomly selecte d Form Four students. Three factors that influenced the intention behaviour as hypothesised by the author include specific attitude, subjective norms and perceived behaviour control. The result shows that perceived behaviour control was the strongest predictor of intention behaviour. Subjective norms are the second strongest predictor of intention to recycle. Specific attitudes were indirect predictor of intention behaviour, via the mediation of subjective norms and perceived behaviour control. The researcher suggested that environmental education in Malaysia school system should focus on elements that can effectively inculcate a pro-environmental behaviour among students [75]. A model to determine and analyze the factors that could affect knowledge, attitude and behavior of the urban poor concerning solid waste management was developed by Murad et aj [79]. They collected primary data residents of low-cost flats of Kuala Lumpur city, Malaysia. The empirical results of the study prov ide evidence to the effect that knowledge, attitude and behavior of the urban poor communities concerning solid waste management are adequate and satisfactory and the low socio-economic profile of the urban poor has not been proven as causal to environmental degradation [79]. In a review on the image and environmental disclosure, challenges in environmental information management and some of the strategic implications of environmental reporting as an important tool for improved environmental management with a short case study was presented by Sumiani et al [80]. In the case study of 50 companies in Malaysia, 36 reported some kind of environmental information in their corporate annual reports where most of the companies that gave environment report where ISO certified companies. The study concluded that ISO certification has some level of influence towards voluntary environmental reporting behaviour amongst the sampled Malaysian companies, specifically on pollution abatement and on o ther environmentally related information categories of environmental information. Making reference to Saeed et al [32], It is obvious that the Malaysia cities are still lacking in terms of efficient waste treatment technology, sufficient fund, public awareness, maintaining the established norms of industrial waste treatment, etc. Recycling is a relatively new exercise in Malaysia. Even though recycling has been introduced years back, lack of public awareness caused a slowdown in the progress of the recycling exercise. Lack of sufficient recycling facilities or the inappropriateness of the facilities location contributed further to the slowdown. Over 20,000 tonnes of solid waste is being discarded daily. The Ministry of Housing and Local Government sets a recycling goal to be 22% by 2020. A study on the success of recycling exercise in Subang Jaya, Malaysia was conducted by Chenaya et al [81]. The collection rate of recyclables in Subang Jaya is estimated to be 0.43% in 2004 which shows poor recycling activities and was traced to poor awareness of the residents of the area. The study formulates and analyzes various strategies to increase the awareness among the residents and to increase the existing facilities. They employ the outranking analysis and use a new exploitation procedure based on eigenvector using the weighted in- and out- preference flows of each alternative from outranking relation in a PROMETHEE context [81]. It was found that environmental education should be made a part of the education and civil system. Waste-Energy Recovery and Incineration Municipal solid waste resource recovery is a practice where waste with good heating values are derived from the waste by mechanical or manual process and used as fuel (RDF Refuse Derived Fuel). Solid waste resource recovery is not a common practice in Malaysia. Malaysia waste if properly sorted will create a good opportunity for resource recovery considering the percentage of paper, plastic, wood and textile materials. Promoting waste sorting from source and composting of organic waste will reduce the moisture content of Malaysia solid waste and enhancing the opportunity of resource recovery. RDF can be used as fuel to plants for electricity generation in the country, thus decreasing the greenhouse gas emission from energy utilization by changing from fossil fuels to a partly renewable fuel or incinerated to generate heat for industrial purpose. Incineration is a controlled burning of wastes at a high temperature, sterilizes, stabilizes and reduces waste volume which may be used as disposal option, when the waste composition is highly combustible. It is one of the most effective means of dealing with many wastes, to reduce their harmful potential and often to convert them to an energy form. It reduces volume up to ten-fold and thus is becoming particularly attractive in metropolitan areas. Some of the municipal managers are looking to the development of municipal incinerators around the periphery of their cities as a first solution in many countries [82]. Incineration requires appropriate technology, infrastructure, and skilled workforce to operate and maintain the plant [83]. Waste incineration is thermal treatment of waste mainly employed for hazardous waste treatment as a standard. MSW incineration in Malaysia is until now only realized as small-scale incinerators on islands, namely Langkawi, Pankor, Tioman and Labuan. The installed seven mini-incineration plants have a capacity of 5-20 tons per day and are operated only once per week due to high operation costs. For Kuala Lumpur one waste gasification plant with a capacity of 1,500 tones per day was planed but never realized because of social protests [14, 36]. The energy potentials of municipal solid waste in Malaysia was assessed by Kathirvale et al. [22] and found that The calorific value of the Malaysian MSW ranged between 1500 and 2600 kcal/kg. From their evaluation of the amount of energy t

Kelloggs Demonstrates Good Supply Chain Management Commerce Essay

Kelloggs Demonstrates Good Supply Chain Management Commerce Essay Through the three elements mentioned above, can build and supply chain management on the ground to allow the flow of materials and information in support of operations productivity, and management decisions through the chain. But difficult challenge facing the achievement of this series is that the processes of flow requires decisions then observe changes implementation according to the nature of supplier performance, and where suppliers can deployed across the world, the process of material supply and communication can be expensive and take longer, this must be supported by building strong, and communication protocols allow easy transfer of information across the world, and the elements of this construction are: †¢ Model for Supply Chain Management Review. †¢ Service data for supply chain management. †¢ Decision support systems productivity. †¢ Simulation systems. †¢ A knowledge database to manage suppliers. And to use electronic networks and communication technology in the implementation of various actions, and push forward the process of coordination and approach between the programs and plans through the chain, in order to achieve the level of performance of a good amount to the challenges posed by competition in the global market and the requirements of globalization business, and the impact of diversification on the product, and increasing complexity of supply networks, and shorten product life cycles. Of a key ingredient for the success of supply chain management is to change the organizational structure of the temple is known (organizational hierarchy structure ) to organizational structure linear (organizational networks structure ), and which is characterized by simplicity, flexibility and speed flow of information across teams and that perform operations and tasks entrusted to it faster, and thus enable them to respond quickly to changes in the work environment and quickly identify the opportunities that exist and retain the status of a better marketing. Why is it important for companies like Kelloggs to build good relationships with businesses in the tertiary sector? Support your answer with other examples. Company Kellogg is a very large company and they know exactly what they are doing, investing in the higher education sector is one of the best sectors for investment and company Kellogg have the potential to earn the trust of customers, the government and large companies and in order to provide the best products they have to cooperate and establish good relationships with the higher education sector and also having experience in the company gives them the security to be relations with any sector could contribute to the development of the company to expand the geographical reach So most large companies tend to invest and set up relations with the higher education sector who could give greater opportunities for forward direction for the better in the company Universities are the cornerstone for the Arab higher education both in terms of size or quality or the ability to progress and there is a tendency to collect all institutions of higher education under the umbrella of the universities.   So it if conducted any serious study on higher education in the Arab region, it should focus on higher education, as this education is concentrated where the aims of education and its significance. It is only through university education is offered in the Arab world, as it is the organization that allows students to obtain academic degrees Supreme like diploma in various sciences, as well as masters and doctoral degrees in academic areas. In addition, we find that universities, through the continuing attempts to establish institutes of higher education, and institutes for Social Development, prefer to evaluate the universities, in the light of the fact that you see that universities are no longer confined to academic studies alone, but it can provide studies less than level university, as can also offer Graduate. national and international, advertising companies and may be most importantly transport companies such as TDG, and the supply Chain of supermarkets and other retailers in order to be able to sell their products to the final customer efficiently. In the case that the retailers who sell Kelloggs products arent happy, they can immediately change their suppliers and this would cause a decrease in the profit of Kelloggs. Kelloggs needs to work with a good transportation service company, and to keep good relationship with them in order to deliver their products to their customers in time. Evaluate at least three benefits for large manufacturers like Kelloggs in handing over the logistical side of their business to specialist companies like TDG. In order company Kellogg from entering the market strongly it should increase the quality and reduce the prices due to the presence of many competitors QC and prices and among the obstacles faced by the company Kellogg He when they discovered that transportation is one of the necessary things in the company and that they suffered a big numbers of profits that they can exploit in other things so firm Kellogg found a solution to this financial waste and is contracting with a company TDG transport and this will help them greatly and will those losses were will lose in the past, as this company guarantees them access their products to customers and companies and a store safely and under contract with the company cheaply than in the past and dealing with a professional company better transport of cargo by the same company to avoid any error that may result from it, and become customers and companies are happy because the requests reach them on time and agreed. And the usual loads in road freight be in the range of 24 tons to 50 tons depending on the type and capacity of the truck. And there is also a lorry and a form of truck length of 6 meters only Half a lorry and be less in length and load weight average about 4 to 5 tons and there is also the truck Pickup and be payload tons and a half and is shipping land the second most important means of transport after shipping where a shipping Imad Maritime transport in the world of shipping. So Kelloggs has made the collaboration with the transport company TDG. This has helped them to minimize the unit cost of transportation. TDG keeps the warehouse costs low as they work with computerized heating and they are more specialized in transportation. Kelloggs decision to work with a specialized transport company and share costs with another producer (Kimberley Clark) has appositive effect on the environment as it reduces the waste and the fuel is used. This helps reduce costs as well. Kelloggs customers are happy with the replenish of products in time, and this generates into more orders for Kelloggs and their profits rises they sell more pieces at a lower cost. Using examples with which you are familiar, analyze the key elements of the marketing mix to suggest how an organization can improve its overall marketing strategy. Addresses the strategic entrance inter alia with regard to the external and internal variables as well as the guidance of senior management and the belief functions and the basic objectives of the organization. The product mix strategy includes a series of decisions that relate to products in terms of quantity and quality, shapes and levels of quality and the number of lines of main and secondary products within each line of products in addition to the number of product lines that can be inserted according to the productive potential available and the interdependence consistency and between lines within each product line. The address of the types of alternative strategies for product mix highlights the alternatives that are addressed in the area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the strategic choice of product mix, as well as to clarify the most important strategies that organization wishes to change the mix of products in the light of the availability capabilities and available resources and existing competition. In general, there are four options strategy represents the normal products and strategies are: 1 discrimination strategy: The organization is trying here to distinguish their products from other products of the same type in question and the development of depth by adding new products to the product line which increases the number of products, but do not give up what is of products previously and operating within the same industry where that discrimination is by design , mark and packaging and this means that the organization is action on the product, whether this change size or shape or brand, used this strategy when it is most competitive with an increase in the number of markets around the organization, as well as tracking in case of a potential surplus production or idle, and the existence of financial and human resources so that they can benefit from the new products in similar circumstances produced and marketed with existing products. This reflects the one-dimensional and is the consistency of a combination or integration of the product mix. 2 diversification strategy: And this means adding new lines to its existing product lines that are different uses for other products, but under the same brand. This means that the organization is seeking to deepen its product mix, diversification here means that the organization is expanding in giving opportunities to choose in front of the consumer and by providing a range of new products and by entering into new markets through the addition of a line or several production lines. This type represents the organizations strategy for growth, and this requires high skills, new technology, as well as multiple financial facilities as required to make a financial and regulatory changes in the business structure within the organization and which represent new cases from the past.

Essay --

During the slavery period, Muslims were distinct in how they were dressed, even though there were restrictions to how slaves dressed. They did not wear as the western people did because physical appearance was dictated by their religious distinctiveness. Although their dress code was handed over by their holders, they still tried to maintain their traditional way of dressing. The 19th century drawings realized in Brazil showed Islamic headgear display: men with turbans or skull caps, women with veils, and others wore fabric that covered their heads as well as the shoulders in a Muslim fashion way. The importance of dress was also observed during the Bahia Muslim revolt in the year 1835. An eyewitness is recorded to have seen African groups with white skullcaps and smocks over the pants they were wearing. Another testified to have seen African groups with swords and white tunics. This dressing indicated their mission to be sacred and holy. They believed that they would go to heaven if they died in battle, and white was the symbolic color. Muslims recreated the exact accessories and clothes they had before they were deported. Their dressing was very different from their European fashion. Other slave did not attempt to preserve their traditional and distinct accessories and attire. This shows that Muslim of African descent symbol of faith was of a great importance. It showed their acculturation rejection and depiction of accomplishments in their religion. They sought to retain their dress code to be their recognition sign among them. Another challenge that proved to be a difficult task to the Muslim community, was the naming system provided by their holders. Names were giv... ...ns and them was religion and not their skin color. The culture of those who enslaved them did not appeal to them and may have made them despair. Muslims expressed views that were rooted to their religions on the conduct of Christians and Jews. These African Muslims experienced Christians at their worst times. They saw the Americans as Christians and not as whites as they did not have a class or race consciousness. Christians claimed that African Muslims were superior to the other slaves. They were taken to be superior as they were capable of writing and reading Arabic, which they owed to the influence of the Arabs. This superiority was perceived to be of foreign blood and not their genes. There is evidence showing that, African Muslims used their social and cultural background as a means of survival, and a way to cope with the new environment in America.

Life in New England Opposed To The Chesapeake Bay In The 1600s :: American America History

Life in New England Opposed To The Chesapeake Bay In The 1600s During the 1600's, many people in the American colonies led very many different lives, some better than others. While life was hard for some groups, other colonists were healthy and happy. Two groups that display such a difference are the colonists of New England and Chesapeake Bay. New Englanders enjoyed a much higher standard of living. This high standard of New England's was due to many factors, including a healthier environment, better family situation, and a high rate of reproduction. First, the inhabitants of the New England area were far healthier. Their clean water supply was a sharp contrast to the contaminated waters of Chesapeake Bay. Air was also fresh and clean in New England. Chesapeake Bay colonists were plagued by disease due to their unsanitary way of life, and New Englanders could expect ten extra years of life because of migrating there in fact, on average, they lived to be nearly 70, close to the same life expectancy as today. Second, those who migrated to New England tended to come over as families, quite dissimilar to the single men who flooded Chesapeake Bay. Obviously, a much more stable family life took root in New England. Single women in Chesapeake Bay were few and far between, and the few that were around were not single for long. It was much easier to establish families in New England, where the balance between men and women was much closer to equal. These strong families provided security and made the New England colonists live a more stable life than those who lived to the south in Chesapeake Bay. Finally, partially due to the stable family life of New England, reproduction was much steadier in the north than in the Chesapeake Bay region. New England's women married young, around 20 years of age, and had many children before their child bearing days were over. They could expect to have at least 10 children, with 8 of them surviving. Chesapeake's lack of families-and more importantly-lack of women kept reproduction rates from being up to par. Thus, New England's growth was steady a nd stable, whereas Chesapeake Bay suffered the effects of an extremely low growth rate.

Battle of Bunker Hill :: essays papers

Battle of Bunker Hill Boom, Bang, Crack! The sounds of muskets being fired, its ammunition ricocheting off rocks and splintering trees are heard all around. The pungent smell of gun powder stings the nose, and its taste makes the mouth dry and sticky. The battle is still young, but blood soaked uniforms and dead or dying men can already be seen, causing the fear of death to enter many of the soldiers' minds. It is remembered that freedom is what the fight is for, so we must continue to gain independence. The battle has been going on for a short time now, although vision is already obscured from all the smoke and dust in the air. It is becoming increasingly difficult to breathe, with all of these air borne substances entering my lungs. People are still being struck by musket balls for the cries of agony rise above the many guns' explosions. This is how the battle to be known as Bunker Hill began. On June 17, 1775 the Battle of Bunker Hill took place. It is one of the most important colonial victories in the U.S. War for Independence. Fought during the Siege of Boston, it lent considerable encouragement to the revolutionary cause. This battle made both sides realize that this was not going to be a matter decided on by one quick and decisive battle. The battle of Bunker Hill was not just an event that happened overnight. The battle was the result of struggle and hostility between Great Britain and the colonies for many years. Many of the oppressive feelings came as a result of British laws and restrictions placed on them. It would not be true to say that the battle was the beginning of the fight for independence. It is necessary to see that this was not a rash decision that occurred because of one dispute, but rather the seeds sown to precipitate this battle were planted a long time ago and had just burst forth. Perhaps two of the most notable injustices, as perceived by the colonists, were the Stamp Act and the Intolerable Acts. The Stamp Act was passed by the British Parliament to raise money for repaying its war debt from the French and Indian War. The Act levied a tax on printed matter of all kinds including newspapers, advertisements, playing cards, and legal documents. The British government was expecting protest as result of the tax but the level of outcry they received.

Advertisement Is Manipulation

Advertising: Information or Manipulation? (Argumentative essay) [pic]Advertising is a way of getting a product or an idea to the general public to advertise the positive aspects of it. Advertising is a good way of  persuading  the people to purchase a product or believe in an idea that the advertisement presents. Advertising has many forms. They come in  propaganda or in mass media. (Television commercials) Traditional advertising is meant for  persuasion and is made to give off positive aspects (information) about a object or specifically a product to make them purchase or believe in the ideas that the  advertisement provides.This is not true present day. The present day advertisement evolved and now brainwashes the people to buy or believe in the things in the advertisement. Advertisement is made for persuasion but people have used this tool to actually control the thoughts of many people. For example, subliminal messages are contained in many different advertisements ava ilable today. Subliminal messages are very unethical. These messages are hidden in words or drawings to control the people. Subliminal messaging is one unethical way of advertising.Following ethics decides whether the ad is made for information or manipulation. If the ad contains unethical ways of persuasion then it is made for manipulation. The quote â€Å"if we follow ethics we face negative consequences† explains the ads that are available today. Many companies threw ethics out of the window. following ethics means less sales and less effectiveness. For the huge benefit they crave, they threw ethics and joined the dark side. Now advertisement are  solely  made to persuade people to pay more money than the actual cost of the product or an idea.These ads (most of them today) are mainly legal scams pasted in the window of your nearby super market. Is advertising the definitive way to make us informed in our daily decision making or is it just an exceptionally authoritativ e kind of mass deception that companies use to persuade their consumers and prospects into buying their services or products that they (buyers) do not need? In the global market, consumers have been exposed to ever ever-increasing amounts of advertising message.Consequently, the openings geared towards advertisement by firms have been on the rise to make sure that the buyers get the information. The paper presented here will carefully examine whether advertising is aimed at provision of information to the general   public and passing useful information to the customers or just to manipulate them and lure them into buying. Advertising can be used interchangeably with the word marketing. Talking of marketing draws our minds initially to money, services, goods and more importantly consumers.The role of advertising should be to help the society and the public at large through adequately correctly providing information concerning services and products that are produced. Advertising is a kind of communication that is untended to persuade people; readers, viewers and listeners to take some action. Another definition of advertisement as described by various researchers is; the non- personal communication of information concerning products, ideas or services in a normally persuasive way which is paid for by the sponsors and passed on through various mass media.On the other hand, the term manipulation has a meaning of giving malicious/ false information on a particular issue with an intention of achieving ones objectives. Manipulation basically makes use of lies to bring about benefits. There is a risk here though as if all the companies engage in spreading lies or false information about there products, the consumers will discover the truth and eventually the companies’ integrity in the eyes of the people will be lost, a fact that makes them to be extra smart in their manipulation undertakings.Advertising can be categorized into two throughout this research. O ne category is the innocent way of giving information to customers concerning a given product or service while facing them. There is a second category of that has a manipulative outcome on people. In all circumstances, people exposed to one or another kind of advertisement are driven in to purchasing products purchasing they may not really have needed. This is the image of manipulation in advertisement that makes consumers more commodity fetishists.