Training and Appraisals Case Study Example | Topics and Well Written Essays - 750 words

Training and Appraisals - Case Study Example Questionnaires can also be used in this process. During the course of a weekly job role, it is understood that employees interact with different members of the organization routinely and therefore many dimensions of their attitude, motivations and competency are known by others in a way that is not by the manager in charge of their job. This is why many businesses choose the 360 degree system for feedback as it gives a much clearer picture of the productivity levels and professionalism being displayed by the employee as they perform their job role. By including customers, which is sometimes done in this process, they can understand whether performance and professionalism targets are being met efficiently in relation to customer service. Customer service is often one of the most important competitive advantages that a business can have, therefore inclusion in the evaluation process has many advantages to the business. One health care organization utilizes questionnaires in development of the 360 degree system in order to provide clarity about each job role being assessed and analyzed. In this process, â€Å"employees negotiate with their manager who their reviewers will be and are advised to select as broad a range as possible from people they work with on a regular basis† (Carmichael, 2009, p.74). Interesting to this approach is the ability to choose another individual in the organization that they feel could use relationship improvement to act as an evaluator (Carmichael). By doing this, they ensure that non-biased assessments are conducted to provide as much accuracy as possible. There are critics of the 360 degree feedback system that believe employees â€Å"game† the system, meaning that they will create social agreements about rating information as a form of â€Å"mutual back scratching† (Maples, Harris & Greco, 2010, p.2). This is why there should be a non-biased person involved in the process to ensure that questionnaires and other f eedback is provided as accurately as possible and identify when bias might be present. However, despite this criticism, many companies find success in these efforts and are able to have a clearer picture of what is actually happening in the employee environment when their managers/supervisors cannot be present to observe all daily functions. Alliance Unichem Alliance Unichem operates in a very diverse, multinational and multi-cultural environment with a workforce of approximately 30,000 people nationwide. Business representatives in this company work with customers in Belgium, Greece, Turkey, Norway and Spain (to name only a few countries). After a merger occurred, the company had considerable trouble merging diverse cultures due to the many different social and cultural backgrounds of its many employee demographics. To help facilitate cultural integration, Alliance Unichem chose to launch the 360 degree feedback system. By gaining cross-cultural perspectives as external and interna l peer and management ratings, the company was able to identify key opportunities for understanding cultural principles in each region of operations. The feedback provided from

Moral Living Synoptic Question Essay Example for Free

Moral Living Synoptic Question Essay In this essay it is my intention to examine the theme of moral living within the Old Testament and the Celtic Church. Morality refers to ethical issues. It is the quality of being in accord with standards of right or good conduct. It is a system of ideas of right and wrong conduct. There are two interlinked themes of religious morality and social morality under moral living. The foundation of moral living within the Old Testament is the Sinai Covenant. Whereas, the basis of morality in Celtic Church is Saint Patrick; his moral base was always routed in his scriptural beliefs. Moses, for example, made a covenant with Yahweh on Mount Sinai, the principles from which are the foundation for the Judah Christian faith today, where he received the Ethical Decalogue (10 Commandments). As Drane states, â€Å"the commands were essentially moral requirements. Honesty, truth and justice were more important to Yahweh than the performance of religious rites.† Love of God and Love of Neighbour were the two commandments at the core of the Ethical Decalogue. The first three commandments central religious morality however, the last seven focus on Love of Neighbour and Social Morality. Winward states, â€Å"no man could be in a right relationship with God who was not in a right relationship with his fellow men.† The people of Israel had an obligation as the chosen people to obey the Ethical Decalogue. Abraham was called by God to give up his polytheistic ways. God promised Abraham that he would never give up on him. As Heinsch states, â€Å"he had to journey to a foreign land alone trusting in God’s guidance.† If Abraham fulfilled this request God promised him three things, Great Nation, Land (which was Canaan) and Protection. At this time, Abraham worshipped the popular moon god, â€Å"sin† and was to break with idolatry and become monotheistic. Epstein stated that, â€Å"Abraham turned to the service of the one and only God whom he recognised as the creator of heaven and earth.† Abraham’s love of the one true God and his change from idolatry reflects similarities with Saint Patrick. Patrick arrived in Ireland to a pagan country. The people of Ireland were idolaters in that they worshipped as many as 400 gods, with the main god being the Dagda (the father). The Celts held such things as the sun, trees, groves, water and birds to be sacred. Joyce states that they had the tendency to â€Å"find the divine in all of created nature.† Patrick brought Christianity to Ireland to transform the pagan people to monotheism. He wanted them to worship and love the one true God. Patrick adopted pagan practice to Christian tradition, for example, he changed the worship of the â€Å"sun† to the â€Å"son.† Patrick wanted the people to become monks and virgins for Christ. He advocated that true worship of God required to be newly baptised (converted from paganism to Christianity.) Patrick wanted the people to convert freely; they were never forced as the decision to become a Christian had to come from the heart. When Patrick left a place he made sure he left a building (church) to be used for communal worship. Like the Old Testament prophets, Patrick expected his ordained to be good role models to the people. Unfortunately in the Old Testament the religious leaders did not always do this. Ezekiel, for example, was to inform the people that God was going to hold the religious leaders responsible as they had led the people astray instead of encouraging them to worship only Yahweh. God told Ezekiel to prophesy to the leaders, â€Å"shepherds have been feeding themselves, should not, you the shepherds feed the sheep.† In tandem with this, the prophet Elijah also had to deal with the people of Israel’s idolatry. He was aware that there was a lack of steadfast love due to the people worshipping both Yahweh and Baal (god of fertility.) Elijah challenged the people about this saying, â€Å"how long will you go limping with two different opinions?† The people needed to stop worshipping both Yahweh and Baal and were to only worship the one true God, Yahweh. Elijah had little sympathy for the people worshipping both Gods. He challenged King Ahab to a contest on Mount Carmel between Yahweh and Baal to determine who the true God is. Elijah had a great victory as Yahweh won, usually this would be celebrated but instead, Elijah went to Mount Horeb as he knew the people’s change of heart of Yahweh as the one true God was temporary and this was not good enough. True love of God was required. In line with this, Patrick also challenged the pagan people’s ways through their worship of Dagda and Lugh. It took a long time for the pagan people to convert to truly worshipping one God. Paganism continued to exist alongside early Christianity 100 years after Patrick. Amos spoke out about social injustices, he stated, â€Å"let justice roll down like waters, and righteousness like an ever-flowing stream.† Amos spoke about respect for marriage, something which King David lacked. He had an affair with Bathsheba and committed the sins of lust, adultery and murder. He was punished for this as Yahweh was to â€Å"raise up evil against you out of your own house.† David’s son died as a result of his sins. Similarly, Patrick also showed a respect for life. He spoke out about injustices such as slavery and condemnation of wealth in his letter to Coroticus. Patrick respected women and this was reflected in the Letter to Coroticus. In L19 Patrick expresses his concern for women. The women were taken as captives, to be distributed â€Å"as prizes.† Patrick makes it clear that the fate of Coroticus and his men is to be â€Å"lorded over† for all eternity by those whom they regarded to be â€Å"barbarian Irish.† In L4, Patrick also speaks up against murder and slavery – he grieves for those captured and killed and calls the perpetrators themselves â€Å"captives of Satan† the punishment met out to them will be â€Å"external life in hell.† To conclude, Christianity is now one of the leading world religions and therefore the mission of both the prophets and Patrick was successful. There will always be a call for people to repent and convert to Christianity with a return to a moral life.

Bacterial Artificial Chromosomes (BACs) Features

Bacterial Artificial Chromosomes (BACs) Features Definition: Bacterial Artificial Chromosomes or BACs are plasmids (circular DNA molecules) constructed with the replication origin of E.coli F’ Factor. F’ is an incompatibility group involved in E. coli conjugative ability and chromosomal transfer, which can exist as an extra-chromosomal element. 1st developed as a large insert cloning system to facilitate the construction of DNA libraries to analyze genomic structure. Technology was developed to carry out genetic and functional studies of viruses (herpes virus especially). Since then BACs application have grown intensely and have benefited the research community in many fields, such as in genomic fingerprinting, sequencing of the human genome, in vaccine development and in vitro transgenesis,. Characteristic features of BAC vectors The original BAC vector, pBAC108L, is based on a mini-F plasmid, pMBO131 (Figure 1) which encodes genes essential for self-repli ­cation and regulates its copy number inside a cell. The unidirectional self-replicating genes are oriS and repE while parA and parB maintain copy number to one or two for each E. coli genome. Multiple cloning sites is present, flanked by â€Å"universal promot ­ers† T7 and SP6, all flanked by GC-rich restriction enzyme sites for insert excision.   Presence of cosN and loxP sites(cloned in by bacteriophage l terminase and P1 Cre recombinase, respectively) permits linearization of the plasmid for convenient restriction mapping. There is a chloramphenicol resistance gene for negative selection of non-transformed bacteria. Vector is 6900 bp in length and is capable of maintaining insert DNA in excess of 300 kilobases (kb). Other BAC Vectors There have been many modifications done to increase the ease-of-use as well as for use in specific systems and situations.   pBeloBAC11 2 and pBACe3.6 are modified BAC vectors based on pBAC108L and are commonly used as a basis for further modification. pBeloBAC11 The primary characteristic of this vector is the addition of a lacZ gene into the multiple cloning site 2 of pBAC108L. Plates supplemented with X-gal/IPTG, an intact lacZ gene encodes b-galactosidase which catalyses the supplemented substrate into a blue substance. Successful ligation of insert DNA into the vector inactivates lacZ, generating white colonies, indicating the presence of a successful vector-insert ligation. It is still a low-copy number plasmid due to presence of parA and parB. Size of vector is 7507 bp in length. pBACe3.6 This vector is based on pBAC108L but is more highly modified than pBeloBAC11. In order to overcome the issue of low plasmid copy numbers, the P1 replicon in F’ was deleted and a removable high copy number replicon originating from an inserted pUC19 was introduced.   This vector contains 2.7 kb pUClink stuffer fragment which is flanked by two sets of six restriction sites within a sacB region. Levansucrase, a product of sacB gene, which converts sucrose (sup ­plemented in the media) to levan, which is toxic to E. coli host cells. Hence, if the vector is re-ligated without an insert, the functional sacB produces levansucrase and the cells die before forming colonies. Successful ligation of an insert into the vector increases the dis ­tance from the promoter to the coding region of sacB, disrupting toxic gene expression in the presence of sucrose. In addition to this vectors, there are many specialized BAC vectors carrying a variety of different combinations of drug resistance genes. Besides, many different selection mechanisms and markers are available. Modifications of cloning sites (unique restriction endonuclease sites) are also common as per the addition of genes and promoters specific to different strains of bacteria. Development of BAC vector Advantages of BAC Vectors The large size of BACs help to minimize site of integration effects, a phenomenon which has been defined as endogenous sequences (such as gene coding regions and distal regulatory elements) to be disrupted, and to produce potentially undesirable phenotypes in gene cloning technology. Endogenous gene expression more accurately than other cloning systems. The human genome BACs consist of the full gene structure(which play very important role in gene regulation). Therefore the human genome BACs will ensure full mRNA processing and splicing when genes are transcribed, and produce the full complement of protein isoforms once mRNAs are translated. It can be transfected and expressed in mammalian cell lines even if transfection efficiency and copy numbers are low. Disadvantages of BAC vectors A construct containing a large genomic fragment is likely to contain non-related genes which may lead to indirect, non-specific gene expression and unanticipated changes in the cell phenotype. Recombinant BAC constructs can be time-consuming and labor-intensive. The large size BAC DNA constructs are more easily degraded and sheard during manipulation before transfection. Applications of BAC vectors BACs are useful for the construction of genomic libraries but their range of use is vast. It spans from basic science to economically rewarding industrial research, and fields as prosaic as animal husbandry. In genomic analyses, it helps in determining phylogenetic lineage det between species. Helps in study of horizontal gene transfer and since bacterial genes are usually clustered, the ability of BAC vectors to accommodate large inserts has allowed the study of entire bacterial pathways. By isolating DNA directly from soil or from marine environments, the â€Å"metagenomes† of those organisms which are either uncultureable or are termed viable but uncultureable can be cloned into BAC vectors and indirectly studied. In industrial research fields where BAC vectors are invaluable tools in cataloguing novel genomes is in the discovery of novel enzymes. Work has been done on identifying enzymes that are involved in biopolymer hydrolysis or even radioactive waste management. BAC vectors have been instrumen ­tal in studying large double stranded DNA viruses both from an academic point of view and as a tool to develop improved vaccines. In genomic research, high throughput determination of gains and losses of genetic material using high resolution BAC arrays and comparative genomic hybridization (CGH) have been developed into the new tools for translational research in solid tumors and neurodegenerative disorders. BAC technology is becoming the most upcoming method for genome sequencing. The technique uses an overlapping tailing part of large genomic fragments (150-200 kb) maintained within BACs. Every individual BAC is shotgun sequenced, where these large overlapping sequences of the BACs are assembled to produce the whole genome sequence. BACs have also been used in mammalian genome mapping, genomic imprinting, vaccine development, gene therapy and studies of the evolutionary history and functional dynamics of sex chromosomes have recently been possible using BAC libraries. YAC (yeast artificial chromosome) vectors Definition: Yeast artificial chromosomes (YACs) are plasmid shuttle vectors capable of replicating and being selected in common bacterial hosts such as Escherichia coli, as well as in the budding yeast Saccharomyces cerevisiae. They are of relatively small size (approximately 12 kb) and of circular form when they are amplified or manipulated in E. coli, but are rendered linear and of very large size(several hundreds of kilobases), when introduced as cloning vectors in yeast. Many different yeast artificial chromosomes exist as ongoing refinements of the initial pYAC3 and pYAC4 plasmids (Figure 1) constructed by Burke et al. (1987). Basic structural features of YACs were developed from the yeast centromere shuttle-plasmids (YCp) series. These are composed of double-stranded circular DNA sequences carrying the b-lactamase gene (bla) and the bacterial pMB1 origin of replication, thus conferring resistance to ampicillin and the ability to replicate in bacteria, respectively. YACs also contain the cloning site in the middle of the SUP4 suppressor of an ochre allele of a tyrosine transfer RNA gene; this enables restoration of the normal white color phenotype in otherwise red ade1 and/or ade2 nonsense mutants. Accordingly, in the insertional inactivation cloning process, the SUP4 gene is disrupted by the DNA insert, thus removing the suppression of the ade mutations and allowing their phenotypic expression as red color. They also include yeast ARS1 with its associated CEN4 DNAsequence, as well as the URA3 selectable marker. Biological Features of YACs The stability of YAC vectors in yeast per se is similar to that of natural chromosomes provided that all three structural elements (ARS, CEN and TEL) are present and functional, in addition, that the minimal required size is reached by the insertion of enough exogenous DNA. Indeed, several mutations are known to affect YAC stability and segregation together with natural chromosomes. Another important consideration is that faithful duplication of YACs is guaranteed only if other DNA sequences incompatible with ARS do not exist on the construct, particularly relevant when unknown DNA inserts are cloned in the YAC vector, as in the case for genomic libraries, in which there could be cryptic or otherwise unknown ARS-like sequences able to interfere with the ARS function. Construction of YACs Steps: Initially, purification of plasmid DNA is carried out. Two distinct digestions are performed: the first with BamHI that cuts twice adjacent to the two telomeric DNA sequences flanking the HIS3 gene, which therefore is excised from the plasmid and lost (Figure 2a). This first digestion generates a long linear fragment carrying telomeric sequences at each end. The second digestion consists of the opening of the cloning site within the SUP4 gene (Figure 2a). As a result of this second digestion, two linear fragments are produced as left and right arms of the future linear YAC (Figure 2b). Large DNA fragments with ends compatible to the cloning site, obtained from the desired genome source by digestion with an appropriate restriction endonuclease, are ligated with phosphatase treated YAC arms, to create a single yeast-transforming DNA molecule (Figure 2c). Primary transformants can be selected for complementation of the ura3 mutation in the host, and successively for complementation of the host trp1 mutation, thereby ensuring thepresence of both chromosomal arms. Transformant colonies containing the exogenous DNA insert within the SUP4 gene are detected by their red colour, due to the inactivation of the suppressor activity and the consequent accumulation of a red metabolic precursor in ade host cells. Applications of YACs Applications of YACs range from generating whole DNA libraries of the genomes of higher organisms to identifying essential mammalian chromosomal sequences necessary for the future construction of specialized mammalian artificial chromosomes (MACs). Helps in the study of regulation of gene expression by cis-acting, controlling DNA elements, that are present either upstream or downstream of large eukaryotic genes, after the transfer of these YACs from yeast to mammalian cells. YAC libraries has greatly advanced the analysis of genomes previously cloned in cosmid vectors. For example, YAC clones have been used as hybridization probes for the screening of cDNA libraries, thus simplifying the characterization of unidentified genes. Recent technological developments allow the transfer of YACs into mouse embryonal stem (ES) cells and the subsequent generation of transgenic mice. Investigators have begun to employ these artificial chromosomes for the in vivo study of multigenic loci in mammalian cells. Two process can be used to obtain a sequenced genome, or region of interest: 1. Physical Mapping. 2. Chromosome Walking. It allows for the detailed mapping of specific regions of the genome. With the help of this, whole human chromosomes have been examined, such as the X chromosome,generating the location of genetic markers for numerous genetic disorders and traits. Bibliography Smith, GA. Enquist, LW. 1999 A self-recombining bacterial artificial chromosome and its application for analysis of herpesvirus pathogenesis. Proc. Natl. Acad. Sci. 97; 4873-4878 Shizuya, H., Birren, B., Kim, UJ., Valeria, M., Slepak, T., Tachiiri, Y., Simon, M. 1992 Cloning and stable maintenance of 300-kilobase-pair fragments of human DNA in Escherichia coli using an F-factor-based vector. Proc. Natl. Acad. Sci. 89; 879-8797 Fu, H., Dooner, HK. 2000 A gene-enriched BAC library for cloning large allele-specific fragments from Maize: Isolation of a 240-kb contig of the bronze region. Genome Res. 10; 866-873 Kim, UJ., Birren, BW., Slepak, T., Mancino, V., Boysen, C., Kang, HL., Simon, MI., Shizuya, H. 1996 Construction and characterization of a human bacterial artificial chromosome library. Genomics 34;213-218 Frengen, E., Weichenhan, D., Zhao, B., Osoegawa, K., van Geel, M., Jong, PJ. 1999 A modular, positive selection bacterial artificial chromosome vector with multiple cloning sites. Genomics 58; 250-253 Flotte, TR. 2000 Size does matter: overcoming the adeno-associated virus packaging limit. Respir. Res. 1; 16-18 Whitman, WB., Coleman, DC., Wiebe, WJ. 1998 Prokaryotes: the unseen majority. Proc. Natl. Acad. Sci. 95; 6578-6583 Anderson, SI., Lopez-Corrales, NL., Gorick, B., Archibald, AL. 2000 A large-fragment porcine genomic library resource as a BAC vector. Mamm. Genome 11; 811-814 Heintz, N. 2001 BAC to the future: The use of BAC transgenic mice for neuroscience research. Nature Rev. Neur. 2; 861-870 Adler, H., Messerle, M., Koszinowski, UH. 2001 Virus reconstituted from infectious bacterial artificial chromosome (BAC)-cloned murine gammaerpesvirus 68 acquires wild-type properties in vivo only after excision of BAC vector sequences. J. Vir. 75; 5692-5696 Fischer CR (1969) Enzymology of the pigmented adenine requiring mutants of Saccharomyces cerevisiae and Schizosaccharomyces. Biochemical Biophysical Research Communication 34: 306–310. Cross SH, Allshire RC, McKay SJ, McGill NI and Cooke HJ (1989) Cloning of human telomeres by complementation in yeast. Nature 338:771–774. Jakobovits A, Moore AL, Green LL et al. (1993) Germ-line transmission and expression of a human-derived yeast artificial chromosome. Nature 362: 255–258.

Odysseus and Aeneas Similar with Important Differences :: Essays Papers

Odysseus and Aeneas Similar with Important Differences Half of the room had their faces painted orange and brown. Half of the room had their faces painted black and yellow. I sat and looked at the other side of the room with total disgust. How could they call themselves Clevelanders as they sat and cheered on the enemy? Then it hit me. They didn’t — none of them called themselves Clevelanders. As I looked around the lounge of Twin Towers, I realized that most of these fans were here to cheer on their home team in the first Cleveland Browns-Pittsburgh Steelers game in three long years. The fans varied in hometown. This ethnocentrism can be traced back all through history — even back to the times of Homer and Virgil. Odysseus and Aeneas were both â€Å"hometown heroes,† and both were also despised by their opposing countries. Odysseus and Aeneas, both epic heroes, were very similar but there are some differences. The differences between Odysseus and Aeneas are representative of their Greek and Roman cultures respectively. Odysseus and Aeneas both have an extremely different view of what the meaning of â€Å"home† is. They also have a contrasting value of importance on home. This is a parallel that follows them throughout their lives. Odysseus left home to fight in the Trojan War. He left to serve his country. After hard work he was victorious. He was forced to go to Hell and back when he was to go home. Of course he did take a long break in paradise to experience the good life. Odysseus landed on the island of Calypso. She is immortal and fell in love with Odysseus. They spent the days having passionate sex and he had the opportunity to stay there forever drinking nectar and eating ambrosia. So why’d he leave? He wanted to go home. Home is extremely important to Odysseus just as home is important for most Greeks. Greece is not a huge country. At no point in history did Greece become a large empire taking over great amounts of land. Greece is a specific place and the Greek traditions are found only within the borders. Aeneas also went to fight in the Trojan War. He also was a national hero. He was a great warrior. Both Odysseus and Aeneas were trying to head home.

Paganism and Christianity in Beowulf Essay

Like a man outlawed for wickedness, he must await the mighty judgement of God in majesty. † (Beowulf, Heaney, p. 65) Finally, as Beowulf is dying after being mortally wounded by the Dragon, he ultimately thanks and praises God for the future prosperity of his kingdom, passing off the fame and glory to God instead of claiming it solely himself: â€Å"To the everlasting Lord of All, to the King of Glory, I give thanks that I behold this treasure here in front of me, that I have been allowed to leave my people so well endowed on the day I die. (Beowulf, Heaney, p. 189) The attempt at bridging Pagan tradition with Christianity is clear and powerful. Fate and personal fame and glory are important doctrine in Paganism, and the author of Beowulf is able to mend these characteristics with the Will of God and the ultimate power and glory of God, all major aspects of Christianity. 2-B2 The Gospel of Matthew was and still remains a critical text to Christians, both cradle Christians and converts from Judaism. It depicts the life of Jesus, as did the other two synoptic gospels – Mark and Luke. It includes depictions of Jesus’ birth in Bethlehem, his temptation, his baptism by John the Baptist, his teachings, his crucifixion, and his resurrection and Great Commission to his disciples. ?The Great Commission is arguably the most significant excerpt from the Gospel of Matthew as is believed to be Jesus’ instructions dictated to his disciples to go out and spread the teachings of Jesus. It is found in Chapter 28, verses 16-20: â€Å"Then the eleven disciples went to Galilee, to the mountain where Jesus had told them to go. When they saw him, they worshiped him; but some doubted. Then Jesus came to them and said, â€Å"All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age. † This excerpt has been interpreted by Christians as divine instruction to evangelize nations, baptize non-Christians, as well as to perform missionary work. It is central to the theology of most Christian religions. Also of note, the Gospel of Matthew served as a bridge from Judaism to Christianity. In it, Matthew attempts to demonstrate how Jesus fulfilled the prophecies of the Old Testament and that Jesus is, indeed, the Messiah foretold in the old texts.

Idea and Ideal

Idea and Ideal Idea and Ideal Idea and Ideal By Maeve Maddox It may be a regionalism, but many speakers say or write ideal when they mean idea. For example: I have an ideal for next year’s Christmas: Move the date. Comic Silverman has an ideal for ending world hunger: Sell the Vatican. Do you have any ideals for how I can ease my fear of flying? The noun idea can be used with philosophical connotations, but as the word is used in ordinary conversation, it usually means â€Å"the picture or notion of something formed in the mind.† Here are some correct uses of idea: I have an idea for next year’s Christmas: Move the date. Comic Silverman has an idea for ending world hunger: Sell the Vatican. Do you have any ideas for how I can ease my fear of flying? I have an idea; let’s go to the movies. An inventor begins with an idea of the thing to be made. He wants to visit Paris, but the idea of flying makes him hesitate. As a noun, ideal means â€Å"a person or thing regarded as a perfect example or representative†: James Garner was the ideal of a Hollywood leading man with thick black hair, square jaw, perfect teeth, and a charming smile. The Grace Project: Transforming Our Ideal of Female Beauty The noun ideal is also an antonym of real used as an abstract noun: In politics as in personal matters, individuals must come to terms with the disparity between the ideal and the real. The notion of an ideal, of something, which for whatever reason, ought to be, as distinguished from what is. –J. Grote Ideal used as an adjective does not attract the misuse that haunts ideal as a noun. In the following examples ideal means, â€Å"regarded as perfect or supremely excellent in its kind†: Bond girl Bà ©rà ©nice Marlohe talks about her ideal man   What’s the ideal breed for a family dog? In an ideal world, prime ministers would indeed put great thought and effort into establishing a highly skilled, intellectually impressive, thoughtful and engaged Senate. But it’s not an ideal world.   Ideal can also mean â€Å"existing only in idea; not real, actual, or practical†: Administrators must compromise  between practical and ideal  solutions. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:English Grammar 101: All You Need to KnowPrecedent vs. PrecedenceKn- Words in English

Drama Analysis of Hamlet by Shakespeare

Drama Analysis of Hamlet by Shakespeare In the play Hamlet, William Shakespeare who is one of the most influential writers in history has elaborated the contemporary themes in society into a piece of literature as revealed in the drama. Due to his universal way of creating themes, he has been able to influence the western literature. In the contemporary theatre of the western, they still view Shakespeare’s work being relevant. Advertising We will write a custom essay sample on Drama Analysis of Hamlet by Shakespeare specifically for you for only $16.05 $11/page Learn More Shakespeare therefore uses the stylistic device of a play within a play to pass his information to the audience as well as helping him develop his plot. Shakespeare has in this case therefore used the main actor Hamlet in portraying this device. Hamlet who is a character in the play is again seen in another play within the play, which he acts in order to be in a position to kill Claudius. Hamlet is a play that depicts a vi vid drama of melancholy and insanity as well as famous of its ghostliness. In this play, Shakespeare has used various elements of literature to develop the plot of the play. In this case, the writer has used characters, settings, symbols, themes, characterization and other elements of literature in the development of the plot. The writer has used these elements correlatively to achieve his plot. Themes are used to develop characters in the play. For instance, the writer has used the theme of betrayal to develop the main character Hamlet in the play hence the development of the plot. The writer used the name of the play as the name of the main actor while other characters in the play helped in development of the predominant theme in the main character. Therefore, four main characters have greatly contributed by playing major roles. Hamlet experienced character development through the betrayals of Ophelia with whom he is romantically involved. Gertrude is his mother and Claudius†™ wife while Gildernstern and Rosencrantz were his friends from the University of Wittenberg. When the scene begins, there is a very close relationship between Hamlet and the mother, which later fades off when Gertrude remarries his uncle Claudius two months after his father’s death. This culminated the distrust in women since his mother was the most important female in his life. He therefore uses mockery phrases like â€Å"such dexterity to incestuous sheets† and â€Å"frailty, thy name is woman†. Such phrases illustrated how disgusted and disappointed he was towards his mother and women as well as depicting how isolated he was as a young man.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The theme of madness has also played major role in the development of the plot. Insanity was used in many revenge tragedies like in the first revenge tragedy of Shakespeare, Titus Andronicus. Unlike in the case of Hamlet where the madness is ambiguous, other revenge tragedies in the character have been unambiguous. In the source of Shakespeare’ plot in Hamlet, the main protagonist feigns his madness to be in the position to revenge without being suspected by the king (Claudius) whom he plots to kill. In the play, Hamlet’s madness tends to distract him from accomplishing his mission as it is depicted in the play as being with very little interest in accomplishing the mission of the ghost even after proving that Claudius is guilty (act 4 scene 2). Hamlet therefore acts like a mad person in the play since he is aware in a bizarre manner that he should act as a mad man to accomplish the role of revenge in Hamlet. He knows the role that he is supposed to play even though to some extent he does not attain it satisfactorily. This in return built Hamlet as a character who wants to revenge. Ophelia is another character who plays the part of a ma d person but in her case, she is innocently mad. Ophelia loses her senses of self-knowledge and composure completely and therefore insane. Suicide is another theme that has been used by Shakespeare to develop the plot in Hamlet. The play has been shaped using Ophelia as well as Hamlet. Hamlet deeply contemplates about the issue of suicide and this is seen in his soliloquies. He keeps on asking himself questions about the act of murder. Hamlet had the fear to kill because of his social as well as religious morals. He views suicide as a crime in the societal view and even before God who gives life. He also had the fear of what happens to the person after he has departed from this world and going to the world of the deaths. Ophelia’s death also arouses many issues where some people say that she died a natural death while others say that she committed suicide. According to Hamlet’s mother, Ophelia’s death was accidental because she drowned while on the other hand, the priest and the gravediggers said it clearly that Ophelia killed herself. This therefore left the people feeling that Gertrude’s narration was just a story to cover up the whole issue of murder since it was viewed as an immoral act in the society (act 5).Advertising We will write a custom essay sample on Drama Analysis of Hamlet by Shakespeare specifically for you for only $16.05 $11/page Learn More In Hamlet, Shakespeare has used women characters in the development of the plot. In the play, women are seen to play minor roles but very essential in development of the plot. In the play, Gertrude and Ophelia are the two women in direct relationship with the main protagonist. The writer develops the theme of love in the play using Gertrude who is the main protagonist’s mother. This is seen when Gertrude tries to stop the death of his son because Hamlet never loved her as a mother. This is because; he felt that her mother was involved in the mu rder of his father. She is concerned about the well-being of her son, which proves the reason why Claudius could not inform her about the plot of killing his stepson. Ophelia is portrayed as loving because after the death of her father she became insane. This is evident when she started using abusive language in public without fear as she used to behave in the previous scene, where Hamlet could abuse her and she could not respond due to the fear she had as woman who was under the power of a man. The theme of patriarchal is built around the two women to show how they were not allowed to make decisions on their own. For example, in the case of Ophelia, she is forced by the father (Claudius) and her brother Laertes not to love Hamlet because the brother feels that Hamlet is playing with her feelings. Trying to satisfy the wants of the father and brother, Hamlet blames her and even insults her, but since Ophelia does not have power to explain to him what was underlying the whole issue , she ends up suffering. The husband on the other hand see Gertrude as a less repressed person but Claudius married her so that he can be able to promptly take over the throne after Hamlet’s death and pretend that he is good just like the previous king by remarrying his wife. Ophelia has been used to develop the stylistic device of symbolism in the play towards the development of the plot. The symbolism of her language in the play increases the range of meanings depicted in the play. For example, Ophelia is emotional after hearing about the death of her father and throws flowers in every place around her as a sign of purity (act 4 scene 4). On the contrary, this symbolizes her deflowering as a person, on the other scene of her madness.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lastly, the two characters have contributed in the development of the plot and again helped the writer to portray the fate of his heroes in the play. When Ophelia rejects Hamlet, Hamlet’s disgust his mother’s remarriage, taints the opinion about all women hence making him an isolated man. The madness death of Ophelia fortifies her brother’s determination of revenging on Hamlet, which results to the final catastrophe in the play. Gertrude cared for his son but could not control the tragedy from taking place. The writer has used Hamlet who is the main character in the play to build other themes hence the development of the plot. After the death of Hamlet’s father, Hamlet plots on how to kill Claudius after the spirit confirmed to him that Claudius is the one who killed his father. However, in the play Hamlets avenge on Claudius. â€Å"†¦ I, his son, do this same villain send to heaven, why, this is hire and salary, not revenge† (Act 3 scene 3 7 8-84). Honor is another theme portrayed through Hamlet the main protagonist. This theme is best depicted when Hamlet takes order from the ghost to revenge on Claudius as if the order came from God. â€Å"†¦ With wings as swift as meditation or the thoughts of love may sweep to my revenge† (1.v.35-37). The writer develops the plot using Claudius, Hamlet’s brother the king who later marries Gertrude his brother’s wife. In the play, he is Hamlet’s major avenger who is portrayed as lustful because he took his brother’s wife, Shrewd. He takes the throne that does not belong to him and allows his son revenge on Hamlet. Due to these characters, he stands out as a man with contrasting characters from other men in the play. The ideas of Hamlet are just, honest and full of revenge but Claudius ensures that his power is maintained. In conclusion, the writer has also used other elements in correlation like the setting of the play to bring out the meanin g in Hamlet. Shakespeare therefore does not present various elements of literature as single entities in the play but he uses his concept of unity to express them as a single entity. Therefore, in this case, he uses characters in the play to develop themes and stylistic devices as well as using the themes to create the characters hence the clear development of the play.

The Collector essays

The Collector essays Fowles has constructed the two main protagonists, in his novel The Collector, as victims, victims of society and victims of their circumstances. Discuss. In the novel The Collector, the author John Fowles has constructed the two main protagonists, Clegg and Miranda, as victims. Miranda is a victim of her circumstances while Clegg is a victim of society. Clegg is also a victim of his upbringing and is emotionally entrapped within him self. Miranda comes from a stable home, yet her life becomes out of her control when she is kidnapped and is forced to make choices such as whether or not to give up or fight for her survival. Clegg is a victim of his upbringing as he had a very unstable childhood, with almost everyone he cared for leaving him. Cleggs Uncle Dick was the only person who understood Cleggs love of butterflies and insects. ...Aunt Annie and Mabel used to despise my butterflies when I was a boy, but Uncle Dick would always stick up for me... His uncle died when he was fifteen leaving him emotionally alone, and with no role model to learn from. Cleggs stuck in the way hes been bought up. Its out of his control, meaning he cant change the way he thinks or feels. He can be an individual but only in an evil way. The evil was largely or perhaps wholly, the result of a bad education, mean environment and being orphaned- all factors, which he had no control over. Clegg is entrapped within himself both emotionally and physically. Hes trapped in a spiral of evil and also in his own inability to respond to feel or to relate emotionally. He cant look beyond what hes doing (kidnapping Miranda). Clegg is full of justifying himself in his mind. ...Of course Im not mad, I knew it was just a dream and it always would have been if it hadnt been for the money.... Hes physically entrapped himself as hes got Miranda...

Change and Development in the English Language Bachelor Essay

Change and Development in the English Language Bachelor - Essay Example ..is evidently Germanic." (Domingue, 90) Topic Sentence 2: The Middle English phonological component, as against that of the Old English, exhibits significant innovations such as the addition of a French stress pattern carried by the lexical loans and the reinforcement of a phonemic status for the voiced fricatives which also contributed to the development of the Middle English. Topic Sentence 3: Another chief characteristic that helped in the formation of the Middle English is the lack of any specific standards as in the Old English and "the fact that there was no written standard in Middle English as in Old English gives us evidence that these changes took place at different times in different areas..." (Trips, 7) Topic Sentence 4: Syntactic differences between Old English and Middle English can be apparently comprehended and "While (classical) Old English had a rather elaborate inflectional system for both verbs and nouns, much of this had withered away by early Middle English, and further reductions took place in the course of the Middle English period." (Fischer, 69) There have been significant changes in the Middle English phonology and syntax compared to Old English which helped the development of Middle English.

Freedom and Equaity Essay Example | Topics and Well Written Essays - 1750 words

Freedom and Equaity - Essay Example That means everyone must have the right to live their life employing their capital and labor as per their liking. Locke is considered one of the proponents of classical liberalism. In the Second Treatise of Civil Government, Locke argues that ruler derives power from the people. All individuals have a birth right to possess property and if government or ruler deprives them from this natural right, the people have all right to force ruler to leave. Locke also speaks about equality for everyone. He states liberty does not mean that anyone is given liberty of destroying oneself or for that matter anyone else's property, health, life or freedom. No one can encroach on other's rights or inflict destruction. Simply the law of nature must prevail that speaks about peace and preservation for fellow citizens. Locke lends a special emphasis on having a freedom to possess earned property. Whatever has been acquired through one's labor and hard work will, in all case, belong to that person and n o one else will have right on that possession. Locke is categorical in stating that human being is born with a perfect freedom and full rights of enjoyment with what has been provided by nature. And to this extent everyone is equal. Thus, for Locke, freedom is compatible with equality as far as it is derived from the nature and its gifts to mankind – no discrimination of any kind can be allowed. ... Social contract deals with people's freedom and rights albeit in a political sense. Everyone is free in this social contract and laws that are essentially to safeguard and regulate each individual. He also asserts that freedom of each person is the chief element to be preserved; however, they still need to follow social contract for their own survival. As per Rousseau, equality and freedom are two political ends and they are correlated such that the equality is a necessary condition to restore freedom. With the advent of industrial revolution in Europe, a new kind of thought process emerged, especially from Marx and Angles as they believed that a great dividing line existed between haves and have-nots. According to them, there is no true equality among the people and the root cause behind inequality is the capitalist nature of the society. According to them, a true freedom is acquired when everyone is free from oppression and exploitation by any section of the society. They strongly believe that a large section of the labor class in the society does not enjoy true freedom or equality. That was the time when Europe had already ushered into a great industrial revolution in the nineteenth century and large scale labor transition to the industries took place. For them, economic equality is of a great importance for the society and since that due to its absence labor class does not enjoy the true freedom. In other sense, they emphasize that freedom and equality are not compatible and individual freedom to generate wealth must be taken away to restore equality among the people. In their Manifesto, they depict, "Masses of laborers, crowded into the factor, are organized like soldiers. Not only are they slaves of the bourgeois class, and the bourgeois state,

Unit 2 Science DB Essay Example | Topics and Well Written Essays - 500 words

Unit 2 Science DB - Essay Example In the years 1981-2002, over 60% of the anticancer drugs on the market were produced from the genetic resources of our biodiverse plants and animals (Newman, Cragg & Snader 2003 p.1022). Biological diversity exists everywhere on the planet. However, the degree of diversity can be severely impacted by natural events and human interaction. Some of the most biodiverse ecosystems are the tropical rainforests of South America, Asia, and Africa. These locations have felt the effects of human impact and have been rendered far less diverse than in past centuries. Humans have deforested the Amazon basin for logging, cattle ranching, and agribusiness (Urquhart et al. n.d.). Genetic diversity is vital to the health of an ecosystem and the loss of biodiversity in this region is an alarm to the sustainability of human existence. When a natural disaster or human impact damages an ecosystem, this damage spreads to affect other parts of the ecology. The loss of a single species can lead to the loss of others that use it as a food supply. The habitat may be taken over by a species that suddenly loses a natural predator. The organisms responsible for feeding, fertilizing, and recycli ng our planet can be lost because of small changes to their environment. Biodiversity is essential for the future of humans on this planet. The minor changes in farming methods, development, pesticides, and herbicides can have a lasting and disastrous effect on our food supply. Alterations to rainforests can affect the weather and climate of the planet (NASA). Introduction of non-native species, such as the Salt Cedar in the western U.S,"[...] may have significant negative effects on water resources" (Invasive species 2005). To assure this does not happen, we need to measure our actions and limit the destruction to our environment. Technology, such as NASAs satellite that monitors invasive plants, should be supported (Invasive species 2005). Globalization makes

Identifying Key Community Success Factors Essay

Identifying Key Community Success Factors - Essay Example To clarify, the ideal community can be loosely defined by a few factors that almost every person, living or dead and despite cultural differences, as a functional place where people reside, occupy themselves, socialize and have all of their basic needs met. Although further factors will undeniably be added to this list both by individuals and groups, the fact is that the ideal community will consist of a group of people who all contribute in some way to the well-being and contentment of others within the group while enjoying simultaneous support. Every basic need of a human being must be met within the Utopian society without putting any one citizen or subset of people at a disadvantage. There are three crucial factors that will directly affect the creation and preservation of the basic ideal community: an accepted set of ideals and morals on which to base major decisions and any type of government, the opportunity for growth and stability. The first important factor in the success of any community setting is moral homogeneity; this is the most crucial aspect of a Utopian society however it is also the most difficult to establish and maintain simply because of human nature. Without a set guideline - for example something like a Constitution or religious doctrine that dictates acceptable and expected behavior as well as a moral framework from which to base future unforeseen decisions - it is impossible for any group of people to agree on any aspect of their lives that involves conscious thought. The establishment of such a set of lifestyle guidelines is by no means a new idea; it has been done by virtually every religious group, every political group and even by fami ly units to ensure that members are acting in a way befitting of the group's creators. The issue with indoctrinated morality is the fact that people will very rarely agree on such delicate ideals and any fully consented document could therefore only include generalized guidelines instead of specific ways of dealing with the various issues of any given community. As with individuals, communities also require the ability to grow and to change as time wears on; this is the nature of people and groups alike; the problem with growth of course is the pressure it puts on any community doctrine or tradition. As a community ages, its citizens realize better which methods or morals are actually useful and which have been more of a hindrance than a help to the community morale and success. As a citizen within any community, one will want to visualize him or herself as an integral part of society in some way or form; this might mean to advance into government levels (if indeed a formal government exists in said community) or by providing basic maintenance for public buildings. In whatever small or large way, people need to feel that their life will have an impact on the community that has nurtured them; without this reciprocity any occupation can feel dull, meaningless and lead to many issues from mental health considerations to disparity to crime. For an ideal community to flourish, each member must realize their own potential to contribute and feel validated by receiving all they need from the community in return. The third important factor in building and maintaining a

Project management and quality assurance Assignment

Project management and quality assurance - Assignment Example But after the calculation for net present value we have for project Mu 924,420, for project Eta 841,872 and for project Iota 370,072. To sum up due to above calculation project Mu is the recommended project because it has got less setup cost which is 1200000 and better payback period than the others which is 3 years and the net present value is much better than the other two project which is 924420 and project Iota has the high setup cost and late payback period and with low net present value. Due to underestimating the task A and task F the project would be finish later than the above estimated time which was 23/04/07. After the rescheduling the new finish day for the project Kappa would be on Monday 12/05/07 which would be 18 weeks When the plan of a project will rescheduling it would directly affect the cost and benefits of the project because the project would be finish later than the estimated time and it needs more work to do on it than the original plan so the main cost which is programmer cost will directly affect the benefit. According to I chart the project completes on 23-4-07 and by the new schedule the project will end on 9-5-07 This results in more than 2 weeks of delay and the marketing strategies also needed to be changed. The deadline mentioned to the customers about the supply of software need to be changed or the time duration between the completion of the project and the delivery of the product to the customer need to be decreased. If the cost based changes are concerned, the company has to pay for the programming and development costs for a period of 2 weeks more. This increases the expenditure on the product by 12.5 percent. The cost effectiveness of the product also decreases by that extent. If the company want to market it at the same price decided before rescheduling, there is a need of supplying for more customers initially as the supply to more number of customers will increaser profitability on same cost price. The increase of time in the production can be tolerated as no release of competitor's products is sited. This gives the company time to make the product bug free and to increase the functional performance. Due to increase in the production time, the marketing manager may object due to the delay in release of the product into the market. They can be

Islam Essay Example | Topics and Well Written Essays - 1000 words - 1

Islam - Essay Example Similarly, Sufism involves all practices that ensure a person has deeper knowledge of their God, who is Allah (BBC, 2011). This includes worshipping and seeing Him, which is the ultimate goal in Islam. This will guarantee all the Allah worshipers a heavenly life with utter obedience of spiritual purification. On the other hand, mysticism is attractive in that it modifies a person’s inner life. A person’s inner life is modified in that the person gains the truth of experience. This is in line with a person’s quest for identification, communion and awareness. As such, a person will maintain high levels of truthfulness, divinity and have a strong spiritual life. This draws a person closer to unity with reality, making a person lead a better life in connection with communication and expressions. 2. Explain in Detail the Five Pillars of Islam Muslims have various practices that should be observed. Of all these, the five pillars are considered the most vital. These are the critical obligations that should be observed by any Muslim in leading a responsible life. They include Shahadah, Salat, Zakat, Sawm and Hajj (Gulevich, 2005). To begin with, Shahadah is reciting the Muslim’s faith. Shahadah states that there is no other God but Allah, with His messenger being Mohammad. Reciting this faith has several meanings. First, it is an open declaration that Allah is the only God and Muhammad is His prophet. Secondly, a Muslim openly accepts this statement as it is recited loudly and in sincerity. Thirdly, it means that a Muslim will extend commitment to Islam in their entire lifetime. The second pillar of Islam is Salat. These are Muslim prayers which are obligatory to an individual and should be performed five times in a single day. They are performed before the sun rises, midday, in the afternoon, shortly before the sun sets and the last prayer is performed before midnight (BBC, 2011). These prayers have various advantages; first, they set the p ace of the day. Secondly, they show unity in the Muslim culture, and lastly, they unite the body, mind and soul. The third pillar of Islam is Zakat. This is a compulsory practice where an individual Muslim gives part of their wealth to other people in form of charity. It states that each Muslim should take 2.5% of their wealth and give it to the poor. This is a sign of obedience, discipline and honesty. Similarly, it is an expression that one is not in love for money, greedy or loving oneself. The forth pillar of Islam is Sawm. This is the occasional fasting in Islam, which is done on the ninth month in the calendar of Islam. All Muslims take a total of 29 or 30 days and stop participating in some activities (BBC, 2011). As such, Muslims are not supposed to eat, drink, smoke or participate in any sexual activity during the day. This shows that Muslims are obedient, self disciplined, appreciate God’s gift and are gaining spiritual strength. Similarly, they consider it a time f or generosity, giving thanks to their holy book and fellowshipping with other Muslims to show unity. The last pillar of Islam is Hajj, where Muslims from different parts of the world gather in Mecca to praise Allah. All the Muslims at the event stand in front of Kaaba and praise Allah together (BBC, 2011). This shows Islamic unity and equality, with the promise of brotherhood and sisterhood. According to Islam, if one is not able to make it every year, they have to ensure they at least attend this practice once in their lifetime. 3. Contrast between Contemporary

Identifying Key Community Success Factors Essay

Identifying Key Community Success Factors - Essay Example To clarify, the ideal community can be loosely defined by a few factors that almost every person, living or dead and despite cultural differences, as a functional place where people reside, occupy themselves, socialize and have all of their basic needs met. Although further factors will undeniably be added to this list both by individuals and groups, the fact is that the ideal community will consist of a group of people who all contribute in some way to the well-being and contentment of others within the group while enjoying simultaneous support. Every basic need of a human being must be met within the Utopian society without putting any one citizen or subset of people at a disadvantage. There are three crucial factors that will directly affect the creation and preservation of the basic ideal community: an accepted set of ideals and morals on which to base major decisions and any type of government, the opportunity for growth and stability. The first important factor in the success of any community setting is moral homogeneity; this is the most crucial aspect of a Utopian society however it is also the most difficult to establish and maintain simply because of human nature. Without a set guideline - for example something like a Constitution or religious doctrine that dictates acceptable and expected behavior as well as a moral framework from which to base future unforeseen decisions - it is impossible for any group of people to agree on any aspect of their lives that involves conscious thought. The establishment of such a set of lifestyle guidelines is by no means a new idea; it has been done by virtually every religious group, every political group and even by fami ly units to ensure that members are acting in a way befitting of the group's creators. The issue with indoctrinated morality is the fact that people will very rarely agree on such delicate ideals and any fully consented document could therefore only include generalized guidelines instead of specific ways of dealing with the various issues of any given community. As with individuals, communities also require the ability to grow and to change as time wears on; this is the nature of people and groups alike; the problem with growth of course is the pressure it puts on any community doctrine or tradition. As a community ages, its citizens realize better which methods or morals are actually useful and which have been more of a hindrance than a help to the community morale and success. As a citizen within any community, one will want to visualize him or herself as an integral part of society in some way or form; this might mean to advance into government levels (if indeed a formal government exists in said community) or by providing basic maintenance for public buildings. In whatever small or large way, people need to feel that their life will have an impact on the community that has nurtured them; without this reciprocity any occupation can feel dull, meaningless and lead to many issues from mental health considerations to disparity to crime. For an ideal community to flourish, each member must realize their own potential to contribute and feel validated by receiving all they need from the community in return. The third important factor in building and maintaining a

Islam Essay Example | Topics and Well Written Essays - 1000 words - 1

Islam - Essay Example Similarly, Sufism involves all practices that ensure a person has deeper knowledge of their God, who is Allah (BBC, 2011). This includes worshipping and seeing Him, which is the ultimate goal in Islam. This will guarantee all the Allah worshipers a heavenly life with utter obedience of spiritual purification. On the other hand, mysticism is attractive in that it modifies a person’s inner life. A person’s inner life is modified in that the person gains the truth of experience. This is in line with a person’s quest for identification, communion and awareness. As such, a person will maintain high levels of truthfulness, divinity and have a strong spiritual life. This draws a person closer to unity with reality, making a person lead a better life in connection with communication and expressions. 2. Explain in Detail the Five Pillars of Islam Muslims have various practices that should be observed. Of all these, the five pillars are considered the most vital. These are the critical obligations that should be observed by any Muslim in leading a responsible life. They include Shahadah, Salat, Zakat, Sawm and Hajj (Gulevich, 2005). To begin with, Shahadah is reciting the Muslim’s faith. Shahadah states that there is no other God but Allah, with His messenger being Mohammad. Reciting this faith has several meanings. First, it is an open declaration that Allah is the only God and Muhammad is His prophet. Secondly, a Muslim openly accepts this statement as it is recited loudly and in sincerity. Thirdly, it means that a Muslim will extend commitment to Islam in their entire lifetime. The second pillar of Islam is Salat. These are Muslim prayers which are obligatory to an individual and should be performed five times in a single day. They are performed before the sun rises, midday, in the afternoon, shortly before the sun sets and the last prayer is performed before midnight (BBC, 2011). These prayers have various advantages; first, they set the p ace of the day. Secondly, they show unity in the Muslim culture, and lastly, they unite the body, mind and soul. The third pillar of Islam is Zakat. This is a compulsory practice where an individual Muslim gives part of their wealth to other people in form of charity. It states that each Muslim should take 2.5% of their wealth and give it to the poor. This is a sign of obedience, discipline and honesty. Similarly, it is an expression that one is not in love for money, greedy or loving oneself. The forth pillar of Islam is Sawm. This is the occasional fasting in Islam, which is done on the ninth month in the calendar of Islam. All Muslims take a total of 29 or 30 days and stop participating in some activities (BBC, 2011). As such, Muslims are not supposed to eat, drink, smoke or participate in any sexual activity during the day. This shows that Muslims are obedient, self disciplined, appreciate God’s gift and are gaining spiritual strength. Similarly, they consider it a time f or generosity, giving thanks to their holy book and fellowshipping with other Muslims to show unity. The last pillar of Islam is Hajj, where Muslims from different parts of the world gather in Mecca to praise Allah. All the Muslims at the event stand in front of Kaaba and praise Allah together (BBC, 2011). This shows Islamic unity and equality, with the promise of brotherhood and sisterhood. According to Islam, if one is not able to make it every year, they have to ensure they at least attend this practice once in their lifetime. 3. Contrast between Contemporary

The revolutionary war Essay Example for Free

The revolutionary war Essay The Revolutionary War created the pathway to what we are now. We became independent and it gave us freedom from Britains King. The war led us to the new life we wanted without control of outside countries. But without the encouragement of writers to help us in our time of need, things still would not have been that easy. Some of the great writers that influenced others to make history happen would be Thomas Paine, Thomas Jefferson, and Patrick Henry. These men wrote articles that encouraged others to stand up for what they believed in, and they wrote remarkable speeches that helped us become who we are. They had the courage to write their thoughts into writing that inspired many to fight for what they believed in. Without the help of literature within the period of our time, maybe things wouldve gone differently. The winter of 1776 was a dreadful time for George Washington and his troops. They had little food, inadequate shelter, and many were deserting (Berstein 161). Into this horrible situation came Thomas Paine. In England, he had moved, without success, through several occupations. He then began to write essays supporting Americas fight for independence, shortly after his arrival in 1774. In December of 1776, he started to write a series of articles entitled The Crisis. His words inspired many soldiers to enlist in the army and encouraged them to continue fighting. After the publication of his articles, the first anti-slavery movement, The American Antislavery Society, was found (Katz 1). His beliefs of universal order, in human perfectibility, and in the power of reason, guided him throughout his life to express himself and persuade others to fight for what they believed in. Yet Paine, a fuzzy historical figure of the 1700s, is remembered mostly for one or two sparkling patriotic quotes These are the times that try mens souls and little else (Katz 1). The Crisis gave enough courage to the Americans that when they attacked Britain at Trenton they succeeded. His articles encouraged soldiers to continue fighting Britain and made them realize that the more they want Freedom, the more theyll have to fight. The victory at the battle of Trenton marked a turning point in the war. Thomas Jefferson was a powerful advocate of liberty who was born in 1743 in Albermarle County, Virginia. He studied at the College of William and Mary,  and then read law. In 1772 he married Martha Wayles Skelton. Freckled and sandy-haired, rather tall and awkward, Jefferson was eloquent as a correspondent, but he was no public speaker. In the Virginia House of Burgesses and the Continental Congress, he contributed his pen rather than his voice to the patriot cause. As the silent member of the Congress, Jefferson, at 33, drafted the Declaration of Independence. Jefferson put little that was new into the famous document. On the same day that Independence was declared, Mr. Jefferson was appointed one of a committee of three to devise an appropriate Coat of Arms for the republic of the United States of America (Rayner 8). Part of the declaration ideas had already been much discussed in America. They had previously been popular in England; John Locke had used them in his book On Civil Government, a defense of the English Revolution of 1688. The Declaration is a statement of the American theory of government. Three basic ideas were involved: (1) God had made all men equal and had given them the rights of life, liberty, and the pursuit of happiness (instead of Lockes pursuit of property); (2) the main business of government was to protect these rights; (3) if a government tried to withhold these rights, the people were free to revolt and to set up a new government. These three ideas formed the groundwork for the state governments that were established after the Declaration was adopted. The declaration came to be on July 4, 1776, when the members of the Continental Congress assembled at the State House in Philadelphia to take up a matter of vital importance. Two days earlier the Congress had voted to declare the colonies to be free and independent states. Now they were considering how to announce that fact to the world. By the end of the day, the final wording had been determined and the Congress voted unanimously to adopt one of historys greatest documents, which was the Declaration of Independence. The stirring phrases of the Declaration inspired the patriots to defeat the British, thus guaranteeing independence (Rayner 8). Since that time the Declaration has been a source of pride and strength for every generation of Americans. The American political leader Patrick Henry was one of the most celebrated orators of the American Revolution (Logan 6). He was born on May 29, 1736, in Hanover County, Virginia. Henry failed as both a storekeeper and a farmer  before being admitted to the Virginia bar in 1760 (Logan 6). However, he won fame in 1763 after his impassioned pleading in the Parsons Cause, a case in which he defended the right of the colony to fix the price of the tobacco in which the clergy were paid, despite a contrary ruling from London. Many feel he began the revolutionary movement in the South. Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death! an infamous statement by Henry that had led others to stand up for what they believed in. He boldly stated how the people should not let the king push them around and people agreed. His speech encouraged others to make a statement against the king to rebel and they got their respect. The Revolutionary War, which was greatly won, involved many literary works that had big impacts. Thomas Paines The Crisis encouraged many citizens to fight for what they believed in and this led to the victory of the Battle of Trenton. This document was much likely related to Patrick Henrys attempt to encourage others to rebel against Britains regulations with tobacco. Thomas Jefferson also had created a literary work that affected our nation deeply. The Declaration of Independence is still used today as a way of living as it was back then, when it was also used to inspire the soldiers at the time of war. So as you can see, literature did have an impact on our history, and without it maybe things would have happened differently. The influence of the literature during the Revolution helped create what we are now.

Tourism And Hospitality Management

Tourism And Hospitality Management The public sector in tourism and hospitality industry plays important role in the development of small businesses. This sector is highly important in micro sector development of the industry. The services of public sector of the tourism and hospitality industry include strategic directions that are important for the overall coherent development of the industry (Teo, 2003). The private sector of the tourism and hospitality industry plays important role in the active and passive development of the industry. This sector plays important role for transforming money from one country to the other. This sector is highly important for the economic development of tourism and hospitality industry (Teo, 2003). The third sector of tourism and hospitality industry is voluntary tourism which refers to paid activities such as formal businesses (Teo, 2003). This sector play role in terms of local communities such as difficulties regarding resident involvement. 1.2 Evaluate a range of different tourism and hospitality sectors and the organization that operate within them The tourism and hospitality industry is very broad industry which also includes service sectors such as restaurants, logging, event management, theme parks, transportations and other additional fields. The tourism and hospitality industry accounts for several billions across the world which depends on the disposal income of customers to facilitate them in leisure time. On the other hand, hospitality sector of the tourism and hospitality industry such as hotel, restaurant and other groups may also be included. On the whole, the tourism and hospitality industry can be divided into eight major segments. These are: Accommodation Events and Conferences Adventure Tourism and Recreation Tourism Services Attractions Transportation Food and Beverage Travel Trade Analyze stakeholders roles within tourism and hospitality industry The individuals, organizations or groups that have interest or stake in an organization are termed as stakeholders. Practices of organizations can have long lasting impact on the interests of stakeholders. Therefore, it is very important to analyze the interests of stakeholders. In tourism and hospitality industry, the organizations or individuals who have put capital or efforts in the establishment or development of the industry can be referred to stakeholders of the industry. In addition to this, different stakeholders in private and public sector organizations in tourism and hospitality industry can exist (Belinda, 2008). Businesses in tourism, government and communities can have stake in the tourism and hospitality industry. Tourists cannot be considered as actual stakeholders of the tourism and hospitality industry because they do not make significant money through this industry. On the other hand, they can influence the practices of the tourism and hospitality industry because they are involved in the industry from different aspects. Some of the stakeholders of the tourism and hospitality industry are as follows: Government: The most important stakeholder of the tourism and hospitality industry is government because policies and regulations of the tourism and hospitality industry are shaped by the government. In context of overall tourism and hospitality industry, government influences the practices of organizations in following respects (Belinda, 2008): By consultation with the private sector and other communities, it plans the policies of the tourism industry It ensures that the organizations in tourism and hospitality industry follow the planned policies and regulations It provides support in financial terms and guidance to the companies in tourism and hospitality industry It ensures that stability and law and order situation of the country for attracting tourists Industrialists: Industrialists are also very important stakeholders of the tourism and hospitality industry. Industrialists include travel agencies, organizations in the industry, and transport agencies. The organizations in the tourism and hospitality industry include hotels, restaurants, and shopping centers. The practices of all these organizations can affect the operations of the tourism and hospitality industry, as a whole. Industrialists can have following interests in the tourism and hospitality industry: To make investment in the tourism and hospitality industry To market their products and services in different organizations in tourism and hospitality industry such as hotels, restaurants and shopping centers To influence the companies for promoting their products and services Customers/tourists: Customers or tourists are also important stakeholders in the tourism and hospitality industry. This group of stakeholders demands value, quality and high customer care. These are the major source of money for the organizations operating in the tourism and hospitality industry (Belinda, 2008). Employees: Employees are the internal stakeholders of the tourism and hospitality industry. They have high level interest in the internal policies of the tourism and hospitality industry. They demand quality work environment, job security, compensation and truthful communication in the organizations (Belinda, 2008). Local Communities: In tourism and hospitality industry, local communities are important stakeholders. This is because they attract tourists and impact on their intentions of visiting a particular place. They can have stake in the tourism and hospitality industry in terms of job security, environment protection, promotion of local products and services and promotion of local culture and values. 1.4 Analyze the nature of changes to the structure of tourism industry over last 15 years? Over the last fifteen years, several changes have occurred in the tourism and hospitality industry. These changes may include change in oil prices which led to changes in charges of fuel in airlines Increased capacity of aviation on different routes which attract tourists to the tourism and hospitality industry low international airfares and cheap packages of travel with discounts which attract tourists towards the tourism and hospitality industry Trends in consumer demographics which change the behavior of customers for tourism law and order situation in different countries Terrorism factor which reduces the tourism in certain countries On the whole, trends in demographics of customers impact the consumer behavior in the tourism and hospitality industry. It is important for the organizations in the tourism and hospitality industry to make important steps regarding strategic management relevant to these changes. Organizations should make relevant policies to attract customers. Task Two: Marketing Report 2.1 Analyse issues around sustainability and sustainable development in tourism and apply management strategies accordingly The sustainable issues in the tourism and hospitality industry refer to the environment protection. It is important for the organizations to apply certain policies regarding these issues to resolve the problems and disagreements. In the global context, the sustainability issues are very important. Organizations need to develop relevant strategies regarding the sustainable development. On the long term basis, organizations need to develop local as well as global strategies for attracting customers and ensuring sustainable development. This is because of integration of sustainable issues across the world. There are many issues in local context which may impact the sustainability in global aspects. Therefore, organizations should integrate their local and global strategies for ensuring sustainability in global tourism and hospitality industry. 2.2 Evaluate certain ways in which tourism can be managed in a sustainable way with reference to given examples There are three major ways through which sustainability issues in global tourism and hospitality industry. These are: Resource based tradition: In this method limitations to growth in hospitality industry are evaluated in resource context Activity based tradition: This refers to the transformation of hospitality industry on dynamic activities Community based tradition: This refers to the integration of resources and activities in the hospitality industry 2.3 Apply principles of corporate social responsibility to a chosen tourism business The corporate social responsibility refers to the commitment of the business to ethical and economic development. In tourism and hospitality industry, corporate social responsibility issues are highly important. These issues relate to the health and safety conditions. Moreover, commitment towards employees, customers and shareholders are also included in this context (Bhattacharya, 2011). The Savoy Hotel needs to be commitment towards environment in broad sense to fulfill its responsibility towards society. On the whole, Savoy Hotel needs to show its responsibility towards following sectors: Workplace Community Marketplace Environment Task Three: Market Research 3.1 Apply PESTLE analysis to describe the main trends in global tourism industry A business tool that evaluates the different factors of external environment of an organization is termed as PESTEL analysis. This tool analyzes the political, environmental, social, technological, legal and economic perspectives of the environment in which organizations operate. In perspective of tourism and hospitality industry, this tool determines that whether the industry is suitable or not for investment (Miriam, 2011). The PESTEL analysis of global tourism and hospitality industry is as follows: Political Factors Political factors refer to the extent to which government impacts the operations of the organizations in the tourism and hospitality industry. The important political factors such as health protection laws, tax rates, law and order situation and political stability can influence the operations of the organizations in the tourism and hospitality industry. In the global context, political situation in the Middle East can impact the tourism. Moreover, in countries like Afghanistan and Pakistan, where terrorism threats are high, tourism and hospitality industry is declining. Economic Factors Economic factors cal also the operations of the tourism and hospitality industry. These factors can influence the revenues and expenses of the organizations operating in the tourism and hospitality industry. The prices of products, raw materials and inflation can impact the industry. Rates of interest and exchange rates can also influence the industry. Financial downturn in the world decreased the purchasing power of the customers and tourists. In this way, overall revenues of the tourism and hospitality industry were impacted in that financial crisis. Social Factors Social factors may have long lasting impact on the practices of organizations in the tourism and hospitality industry. Health conscious behavior of customers may impact their purchasing behavior in the hotels and restaurant segment of the tourism and hospitality industry (Butler, 2004). Culture and religious practices of people in a particular country may also impact the practices of organizations in tourism and hospitality industry. Technological Factors Technological practices impact the demand and supply factors in the tourism and hospitality industry. Technological efficiency in the tourism and hospitality industry may enhance the demand. If the food technology is efficient in the tourism and hospitality industry, organizations in the restaurants and hotels can have high demand from customers. Organizations can prepare food quickly to meet the demand. Technology may also impact the relationship of organizations in tourism and hospitality industry with the customers. Efficient technologies can impact customer relationship management in the tourism and hospitality industry. Environmental Issues There are several environmental factors which influence the practices of organizations in tourism and hospitality industry. Packaging decisions are the major considerations in the tourism and hospitality industry. The practices of organizations in the tourism and hospitality industry which cause pollution may impact the image of the organizations in global context. Global warming, climatic conditions in different regions can also influence the practices of organizations in tourism and hospitality industry. Legal Issues There are many legal issues which impact the policies of tourism and hospitality industry. Rules and regulations regarding food practices can impact the organizations in restaurant sector of the tourism and hospitality industry. Laws regarding operating business in a foreign country can also impact the operations of the tourism and hospitality industry. 3.2 Distinguish between the elements of macro and micro environment The macro environment of an organization is a broad environment which aims at the investigation of major issues. This environment is basically refers to PESTEL environment analysis that allows the researchers to focus at the factors which impact a business in external and broad environment context. These factors may include economic, social, technological, political, environmental and legal factors. These factors impact the organization in different contexts. It is very important for the organizations to adapt to these factors in an effective manner. The results of PESTEL analysis allow the organization to see the factors where its strengths can be capitalized. Micro environment refers to a small environment which aims at investigation of a research problem in a small perspective. This environment refers to new patterns of organizations. This environment may include internal and small external environment of an organization. Internal environment may include employees and management. On the other hand, external environment may include suppliers, customers, and competitors. Both types of environment are highly important for the organizations to see their effectiveness for the operations of the business. 3.3 Analyze the effects of macro and micro environmental factors on tourism organization Political factors: Improvement in the trade barriers and opening of new tourism avenues can enhance the scope of Sovay Hotel for tourism (McKercher, 1993) Economic factors: Low bargaining power of customers and clients reduce the tourism revenues of Sovay Hotel Environmental factors: high concerns of environment such as pollution influence the Sovay Hotel to mold its practices in environment friendly mode Legal factors: Laws and regulations in tourism industry impact the Sovay Hotel to mold its practices according to laws Social factors: behaviors of customers towards healthy food impacts the policies of Sovay Hotel to offer healthy food to customers Technological factors: improvement in technologies and transportation influence the Sovay Hotel to reframe its practices for attracting customers and tourists 4. Task Four: Sustainability Corporate Social Responsibility 4.1 Evaluate the stages of market research process Defining the Problem or Need: The first stage of the market research process is defining the problem or need. Before conducting the market research, the organizations in the tourism and hospitality industry need to identify the main problem or need of the research. They need to conduct investigation to discuss the need of conducting research and define the problems of the organizations. This stage defines the problems or issues that prevail in the organizations and hinder its performance. In order to find the solution of the problems, research is conducted. Deciding the researcher After defining the problem or need of the research in the organization, the next stage is to decide about the researcher who will conduct the research to resolve the prevailing issues. This stage refers to the formulation of analytical framework or methodology for conducting the research. The researcher creates case studies of the organization to make exact framework for the research. Deciding the methodology After defining problem and researcher, the next step is to decide about the methodology of the research. This stage refers to the exploration of different methodologies and frameworks for conducting research. These frameworks may include interview, survey or secondary data. It is very important to decide appropriate methodology relevant to the need of the market research. Relevant methodology aims at finding exact solution of the prevailing problems of the organizations (Baker, 2000). There can be qualitative or qualitative methodology for conducting the research. In qualitative methods, discussions are conducted with the relevant members for finding the solution of the prevailing problems. Qualitative methodology refers to the investigation of the problems in theoretical manner. On the other hand, quantitative methodology aims at finding the solution f research problems in quantitative terms. This methodology aims at investigating the research problems in numeric terms. Survey is th e best tool for conducting quantitative research. There is another methodology which is used to conduct market research. This methodology is mix f qualitative and quantitative methodologies. Many researchers suggest that mixed methodology is effective for finding the justified and logical answers of research questions. Data Collection Process After deciding the research methodology and researcher, the next stage is the data collection process. At this stage, research design is produced for the research. This stage defines the appropriate framework through which research is planned. Aims and objectives of the research are defined at this stage of market research (Saunders et al., 2009). This stage defines that what type of data is to be included in the research. Basically, there are two types of data i.e. primary and secondary. Primary data is the data which does not exists in the earlier records. This type of data is collected for the first time. This data is the most fresh and recent data. Researchers need this data to find the solution of problems. The advantages of this type of data are low biasness, relevance and logical results of research problems. On the other hand, secondary data is the data which exists in the earlier records. This type of data exists in the books, articles and other data bases. Researchers inclu de this data in the research to investigate the issues in theoretical terms. In order to investigate the research problem through secondary data, researchers study existing theories and models regarding the problem. This data is easy to collect. There are specific tools for collecting primary and secondary data. In order to collect primary data, survey, interview, focus group discussions or observations are used. On the other hand, secondary data can be collected through books, articles, newspapers and reports. Whatever the data is, the important consideration is to adopt relevant data tool which can investigate the research problem in effective manner. Data Analysis After collection of data, the next stage is to analyze data to find the answers if research questions in an effective manner. At this stage, data analysis techniques are discussed and decided. Data analysis must be relevant to the aims and objectives and research methodology. If data analysis technique is irrelevant to research methodology, justified and logical answers of research question cannot be obtained. Before analyzing data, it is important to present data in tables and appropriate transcripts so that reader can get deep insight of the research. Data analysis must be very effective so that relevant individuals can get benefits from the research findings. If analysis is not appropriate, management cannot get benefit from the market research to decide the solution of problems prevailing in the organizations. Conclusion and Presenting the Report The last stage of market research process is presentation of data and conclusion. This stage is highly important for the researchers as well as for management who are responsible for deriving answers of research questions. It is very important for the researchers to present the findings in an effective manner so that management can take decisions regarding the prevailing problems in the organization. The researcher needs to communicate the findings of the research in an effective manner. In market research, management does not take interest in the details of the research process but takes high interest in the findings and conclusion. This is because management has to take decisions regarding prevailing organizational problems. Therefore, if findings are not presented logically and effectively, managements effectiveness in decision making is impact. It is very important for the researcher to present logical and justified recommendations regarding the research problems so that manageme nt can take help in decision making. 4.2 Provide a justified proposal for a suitable market research plan for a given organization For the Savoy Hotel, following research plan is proposed in the following stages: Aim and Objectives Data Collection Data Analysis Results and Conclusion Recommendations In analyzing services provided by Savoy hotel elegant dà ©cor services with stylish Italian architecture for key attraction has been provided. The Florence atmosphere with classic marble and mosaic bathrooms with enjoyable and exhilarating experience attracts customers all around. 4.3 Understand the difference between qualitative and quantitative research and evaluate when each might be appropriate Qualitative research is basically exploratory research which aims at obtaining reasons, motivations and opinions regarding the research questions. This type of research is conducted through development of hypothesis in quantitative terms (Saunders et al., 2009). This research is used to discover the thoughts, trends and opinions regarding a particular research problem. Qualitative research methods investigate a particular problem in theoretical terms; there are different methods which are used to conduct qualitative research. These methods may include semi structured interviews, observations and focus group discussions. In order to conduct qualitative research, small research sample is selected from the entire population. On the other hand, quantitative research codifies the research problem through numerical data which can be converted into appropriate statistics. This research method is applied in market research to identify the attitudes, behaviors, opinions and suggestions in quantitative terms. The aim of this type of research is to generalize the results on a large sample (Russ and Preskill, 2001). Quantitative research is used to uncover the aims and objectives of the research in quantitative terms. There are several methods through which quantitative research can be conducted. These methods may include surveys, face to face interviews, website interceptors and online polls. This type of research focuses on quantities and numeric for finding the solution of research problems. On the basis of statistics and numeric analysis, quantitative research finds the answers of research questions. On the other hand, qualitative research focuses on qualities such as behaviors and attitudes in real manner. The results of qualitative research are presented theoretically rather than numerically (Russ and Preskill, 2001). Quantitative research is applied at the scenarios where aim is to generalize the result on a large population. On the other hand, qualitative research methods are applied on the scenarios where aim is to discover problem in an organizational setting and find solution of problems. 4.4 Evaluate different research methodologies based upon a given scenario There are different types of research methodologies which are implemented on particular scenarios. Each research methodology focuses on particular aims and objectives (Saunders et al., 2009). Some of the research methodologies are as follows: Quaitative research This is first type of qualitative research methodology which refers to investigation of the research problem in theoretical terms. This type of research methodology aims at investigation of research problem in words. In social sciences, qualitative research is conducted. This type of research is conducted in a natural setting so that researchers can get deep insight of the research problem. Quantitative research The second type of research methodology is quantitative research which is used to determine the relationship between different factors. The nature of relationship is quantitative. Mixed research Mixed methodology refers to mix of qualitative and quantitative methods. This type of research methodology is recommended by the researchers for finding logical and justified answers of research questions. Action research This research model refers to studying a particular problem and accomplishing its aims at the same time (Saunders et al., 2009). Conclusion Recommendation Explain each of the 7PS and apply them to a chosen organization Product: The Sovay hotel offers services to customers with hotel, restaurants and accommodation service that manage business activities in effective manner. Hotels Restaurants Spas Amigo BocconiRistorante Browns Hotel Browns Lincontro Charles hotel Augustine HIX Mayfair Hotel De Russie Verdura Golf and Spa Verdura Golf and Spa Verdura Golf Spa Resort Rocco Forte hotel Parioli The Balmoral Villa Kennedy Rocco Forte Hotel Hotel Astoria Astoria Gusto Rocco Forte hotel Price: The price of room, suites and halls varies with consumer demand. The Edwardian Elegance Suite package 785  £ Every ones an original winter offer 300 £ Savoy festive package 395 £ Savoy Splendor 295 £ Savoy Suite Treat 775 £ Sundays at the Savoy package 250 £ Bed breakfast package 305 £ Cabaret Theatre package 540 £ Impression package 495 £ The Savoy element package 825 £ Top hat theatre package 465 £ The variance in prices in accordance with consumer demand present effective ways of accommodation, theatre package, dinner manage global event and meeting solution. Placement: The strategies regarding placement are as follows: Savoy family Suite One king and two twin beds Junior Suite One king bed Deluxe Junior Suite One king bed Savoy Suite One king or one queen bed River view junior suite One king bed Edwardian Suite One Queen bed Art Deco Suite One king bed Art Deco two bedroom suite One king bed River view deluxe suite One king bed Personality Suite One king bed Personality Art Deco Suite One king bed Promotion: 24 hour Butler service, tea and coffee service, Audio i-pod service, unpacking service of arrival, fresh flower, daily news paper , magazine selection, leather desk manage to gather effective promotion services. In perspective of consumer demand dining , meetings and activities were offered. Global event and meeting solutions relevant to prestigious revenue services, divine dances with family oriented , personal or signature packages entertain customers. Fairmont Gold Guests, honor bar, relaxing comfort , continental breakfast services were offered Family travel Mayan, Hawaiian culture with resort, games and museum attractions were offered Fairmont Golf Luxury, lodging and property facility for elegant accommodation Fairmont gift cards Award winning restaurants, denomination and currency spas Celebration life Favorable places for positive celebration of life experience Physical Evidence: The services of hotel and restaurants in Canada, United states, Asia, Europe, Mexico, Caribbean and Bermuda, Middle East and Africa in different regions attracts customers. In areas like Dubai, Jakarta, Moscow, Riyadh ,Baku ,Austin and Amman attracts customers all over region. People: On website (http://www.fairmont.com/explore/family/) in different languages like English, France, Denmark, Arabic and Chinese were offered. Login and search offers were presented in accordance with family travel, restaurants and bars. Process: Facilities were offered with appropriate customer needs and advancement. Most of people all over region gain information through web portals as featured offers like celebrations, culture, discovery, family, food and wine, green and internet were offered. Evaluate the four segmentation criteria and be able to recommend a suitable market segment for a given organization Savoy hotel is famous for excitement and glamorous sparkling services to customers all over region. People of every cast, sect and culture had been offered with excellent services of like guest services including babysitting, bell staff, check inout, housekeeping and pet policy. Business service offered includes CD burning, DVD playing, High speed internet access, Microsoft application and VAT refunding service. Similarly Butler services for in-suite check-in and orientation, drink on arrival, complimentary pressing, wake -up call system, dressing service, travelling consultant and personal shopping to entertain services were offered. Wedding planning and event management system for private rooms, Banqueting rooms and high class customer services to entertain customers were offered. Special promotion offers with customer needs and wants for promotion and money compensation for presenting positive image were offered. Dinning, meeting and photo entertainment facility that improves cust omer attraction manage to gather user attention. Signature offers SANTA Monica, Bab AL Bahr, Fairmont Le Chateau Frontenac and Jasper park lodging service to attract target audience manage to attract customers. SPA and bathing offers to attract customer and made them treatment oriented for perfect customer association with user demand. The differentiation strategy to entertain customers all over region manages to attract customers all over region. The management of hotel and restaur